Director, Cardiometabolic Health Product Marketing

About the role

Omada Health is looking for an experienced product marketing leader to drive strategy across our full cardiometabolic suite - including diabetes, hypertension, prediabetes, weight management, cholesterol and GLP-1 programs - with an emphasis on new products coming to market. You will lead a team of 2-3 product marketers and partner across product, clinical and commercial teams to synthesize market feedback, understand our business buyers and their buying process and shape the go-to-market process.

Responsibilities

• Partner with cardiometabolic product and commercial leadership on portfolio strategy and GTM planning, with priority on new product launches.
• Be the voice of the customer for R&D and commercial teams, using insights gathered from research, data, marketing intelligence, and customer and member needs.
• Help shape product and go-to-market road maps based on market gaps, competitive intelligence, and customer and member needs across the cardiometabolic portfolio.
• Clearly define and articulate our competitive position for our cardiometabolic suite and each new product entering the market.
• Lead packaging and pricing for our cardiometabolic products - including go-to-market packaging for new offerings to ensure alignment with the market.
• Own the positioning and messaging across the cardiometabolic suite, ensuring an integrated portfolio narrative and clear differentiation for new products.
• Lead end-to-end GTM launches for new cardiometabolic products, from pre-launch readiness through launch execution and post-launch optimization.
• Partner with Clinical Team and Thought Leadership teams on cardiometabolic evidence generation, reports, and thought leadership planning and messaging.
• Create a variety of marketing assets such as web landing pages, videos, presentations, ad copy, FAQs, and one-pagers to drive business growth.
• Support large cardiometabolic opportunities with sales pitches, sales deck support, demos, and partner with Customer Effectiveness team on training sessions and materials for the cardiometabolic portfolio.
• Act as the primary product marketing POC for the cardiometabolic suite with Omada stakeholders (eg, commercial, product, clinical).
• Lead, mentor, and develop a team of senior product marketers, setting clear priorities, providing regular feedback, and creating growth pathways aligned to business needs.
• Build a high-performing, collaborative PMM culture that emphasizes ownership, proactivity, and accountability for outcomes across product lines and go-to-market motions.
• Provide day-to-day direction and coaching to ensure the team operates effectively with cross-functional partners and delivers on shared goals.
• Establish operating rhythms, standards, and best practices for the PMM team (e.g., planning cadences, launch templates, review processes) to improve consistency, quality, and speed of execution.

Requirements

• 10+ years experience in B2B marketing, including 5+ years in Healthcare & Life Sciences (pharma, health plan, PBM, or virtual care/digital health preferred)
• 3+ years of experience directly managing and developing marketing talent, with a track record of building and leading high performing teams
• Demonstrated product marketing craft: buyer research and insights, messaging and positioning, GTM planning, product launches, sales enablement, and content marketing
• Proven ability to deliver high-quality content including presentations, product guides, web content and other assets that support sales enablement
• Experience creating KPIs and measurement plans to monitor marketing execution.
• Ability to inspire, influence and communicate across all levels of management while managing multiple priorities in a fast-paced, high-growth environment
• Bachelor’s degree in a related field

Qualifications

• Experience in digital health or virtual care industry is a plus
• Strong understanding of healthcare market dynamics and payer/provider relationships
• Excellent communication and collaboration skills
• Ability to manage multiple projects simultaneously and meet deadlines
• Passion for driving positive health outcomes and improving access to care

Skills

• Strategic thinker
• Skilled storyteller
• Experienced cross-functional operator
• Expertise in product marketing
• Strong leadership and mentoring abilities
• Ability to inspire and influence across all levels of management

Benefits

Competitive salary with generous annual cash bonus
Equity grants
Remote first work from home culture
Flexible Time Off to help you rest, recharge, and connect with loved ones
Generous parental leave
Health, dental, and vision insurance (and above market employer contributions)
401k retirement savings plan
Lifestyle Spending Account (LSA)
Mental Health Support Solutions