Director, U.S. HCP Marketing Strategy, HSCT-TMA

Key Responsibilities

• Leading the US commercial launch preparation and execution for a new TMA indication, including identification of priorities, definition and execution of HCP strategies with the support of a senior manager
• Create and execute brand plans, including disease education and HCP initiatives
• Create and execute HCP tactics, inclusive of personal and non-personal disease education and product promotion
• Develop commercial insights generation plans such as market research and advisory board, KOL target lists and coordinating with appropriate cross-functional teams on KOL engagement plans for HSCT-TMA
• Work collaboratively across US commercial team, with close collaboration with Patient marketing director aHUS/TMA and AD digital marketing aHUS/TMA, as well as key cross functional partners like global team, medical affairs, market access, patient advocacy, legal and compliance to support flawless execution of launch planning for HSCT-TMA
• Refine launch brand value proposition and message platform for the US, in partnership with global marketing, medical, HEOR, patient advocacy and market access
• Develop launch strategy and execution plan across personal and non-personal channel for HCPs
• Partner closely with sales leadership, TLL leadership and training to ensure alignment and flawless execution
• Develop strategic partnerships with key opinion leaders, and specialty centers
• Foster an innovative and patient-centric culture throughout launch activities
• Manage brand AOR and other agencies as well as launch budget, providing regular updates to executive leadership
• Maintain and monitor launch performance metrics, adapt HCP tactics and strategy as needed
• Ensure compliance with all relevant regulations and internal policies in promotional activities

Requirements

• Bachelor’s degree in life sciences, business, or related field required
• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing
• Strong understanding of US commercialization strategies, market access challenges, and patient/care pathway in rare diseases
• Previous experience preparing and executing a launch in the U.S. is required
• Excellent interpersonal skills with demonstrated track record and ability to drive results as an effective team member and cross-functional leader
• Must demonstrate an energy, enthusiasm and passion which brings a positive approach to all challenges and team
• Strong project management, collaboration, relationship building / networking skills
• Ability to engage in scientific discussions with KOLs for commercial purposes
• Ability to work effectively in a matrixed, cross-functional environment
• High sense of ethics and responsibility
• Ability to travel as required to meet business needs, up to ~30%

Qualifications

• Advanced degree (MBA, MSc, PharmD, etc.) preferred
• Prior experience at Director level in Marketing preferred
• Prior experience in Hematology, Transplantation or Immunology preferred
• Prior experience working with multi-disciplinary care teams, influencing clinical protocol development and navigating hospital in-patient dynamics preferred

Benefits

• Annual base pay range: $194,126.40 - 291,189.60 USD
• Short-term incentive bonus opportunity
• Equity-based long-term incentive program
• Retirement program [401(k) plan]
• Paid vacation and holidays
• Paid leaves
• Health benefits including medical, prescription drug, dental, and vision coverage