Director, HCP US Marketing

Key Responsibilities

• Own the HCP marketing strategy and execution aligned to brand objectives and customer insights
• Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments
• Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization
• Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution
• Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress)
• Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets
• Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement
• Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate
• Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging
• Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization
• Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI
• Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent
• Lead, mentor, and develop direct reports
• Manage agency partners to ensure strategic alignment, quality, and on-time delivery
• Foster a culture of accountability, innovation, and continuous improvement

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred
• 10+ years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership
• Proven experience leading brand strategy and omnichannel execution in a regulated environment
• Experience coaching and mentoring direct reports
• Strong understanding of HCP engagement, sales force dynamics, and non-personal promotion
• Demonstrated ability to translate clinical data into impactful marketing strategies
• Experience leading cross-functional teams and influencing without authority

PREFERRED

• Specialty, or rare disease experience
• Experience managing budgets
• Up to 25% Travel (including select weekends) may be required

Success Profile

The ideal candidate is a strategic, decisive, and collaborative leader who can balance long-term vision with flawless execution. They are data-driven yet creative, comfortable pushing strategy forward, and confident partnering with senior stakeholders. They bring a strong point of view, inspire teams, and hold themselves and others accountable for results.

PAY

The annual base salary for this position is $225,000 - $245,000. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include a company car or car allowance and eligibility to earn commissions/bonus based on company and/or individual performance.