Director, HCP Marketing
Compass Pathways · New York, United States · 3 days ago
Marketing$220k–$270k/yrFull-time
Job Overview
The Director, HCP Marketing leads the development and execution of HCP marketing strategies for COMP360, inclusive of personal promotion (field support) and non-personal promotion (digital/media).
Roles And Responsibilities
- Lead the development and implementation of HCP marketing strategies for COMP360, focusing on core field materials and developing a comprehensive digital/media plan
- Participate in market research, analyze trends, competitive landscape, and customer insights to inform strategic planning and tactical execution
- Create marketing materials, campaigns, and tools that educate stakeholders on COMP360's value proposition while ensuring regulatory compliance
- Collaborate with Sales, Market Access, and Patient Engagement teams to develop integrated go-to-market plans, including HCP education and patient support programs
- Manage marketing budgets, vendor relationships, and KPIs to measure campaign effectiveness and ROI
- Drive cross-functional alignment on marketing initiatives, fostering innovation in mental health care delivery
- Build and mentor a high-performing marketing team, promoting Compass's culture of compassion, boldness, inclusion, and rigour
Candidate Profile
- Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred
- 10+ years of marketing experience in biotech/pharma, with proven leadership in CNS or specialty therapeutics; launch experience a plus
- Strong understanding of US healthcare dynamics, payer environment, and regulatory requirements for investigational products
- Expertise in market research, brand strategy, omnichannel marketing, and analytics tools
- Excellent cross-functional collaboration, communication, and project management skills
- Mission-driven leader passionate about mental health innovation and Compass's values
Location
Hybrid in our New York City office or remote on the East Coast, United States.
Reports to
Senior Director, Brand Marketing.
Benefits & Compensation
For an overview of our benefits package and compensation information, please visit "Working at Compass".
Data Privacy
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