Director, HCP Marketing

About the role

The Director, HCP Marketing will lead the development and execution of HCP education strategy to support brand objectives and drive appropriate product adoption across the US market.

Responsibilities

• Lead the development of the US HCP education strategy aligned to brand goals, lifecycle stage (including launch-readiness), and key customer segments.
• Translate brand strategy, positioning, and customer insights into actionable, differentiated education plans.
• Identify priority HCP segments (specialists, community providers, advanced practice providers, etc.) and tailor education approaches accordingly.
• Serve as the education lead in brand planning, ensuring strong integration across omnichannel touchpoints.
• Oversee the design and execution of HCP education programs, including peer-to-peer programs and speaker bureaus, congress strategy and educational presence, workshops, advisory boards, and training events, digital and on-demand learning platforms.
• Develop compelling, insight-driven educational content aligned to clinical data and brand narrative.
• Ensure consistent and differentiated HCP experience across channels and programs.
• Act as a central integrator across Marketing, Customer Engagement, Medical Affairs, Field Sales, Market Access, and Customer Experience teams.
• Partner closely with Brand leads on strategy and messaging, Medical Affairs on scientific accuracy and non-promotional education, Field teams to enable execution and feedback loops, align with regulatory, legal, and compliance partners to ensure all programming meets internal and external standards.
• Build and manage relationships with key opinion leaders (KOLs), faculty, and professional societies.
• Lead faculty development, speaker training, and advisory board planning.
• Ensure KOL insights are incorporated into education strategy and content development.
• Support pre-launch readiness by mapping educational gaps and opportunities, building foundational disease-state education, developing launch-phase HCP onboarding and training strategies, ensuring education programs accelerate awareness, diagnosis, and appropriate treatment in early launch phases.
• Manage and lead external agency partners and vendors, own professional education marketing budget, ensure effective resource allocation, ensure all activities adhere to regulatory, legal, and promotional review requirements.
• Define KPIs and success metrics (engagement, reach, behavior change, impact on brand performance).
• Leverage data and insights to continuously optimize education strategy and investment.
• Manage education budget and vendor partnerships effectively.

Qualifications

• Bachelor’s degree required; advanced degree preferred
• 10+ years of relevant management experience or combination of degrees and experience including 3–5+ years in HCP marketing, professional education, or medical education roles
• Proven experience supporting product launches or major brand milestones
• Strong cross-functional leadership in a matrixed environment
• Deep expertise in HCP engagement and education strategy
• Strong brand and commercial acumen (especially in launch environments)
• Understanding of compliance and regulatory requirements (FDA, PhRMA, ACCME as applicable)
• Exceptional communication, storytelling, and influence skills
• Data-driven decision-making and performance tracking
• Ability to manage multiple priorities in a fast-paced environment
• Ability to travel up to 25–40% (congresses, field engagement, training programs)