Director of Marketing, HSCT

Key Responsibilities

• Partner with the Vice President, Hemato-Oncology to develop and execute the annual Brand Plan, and lead marketing strategy, priorities, positioning, customer narrative, assumptions, and resource needs for GRAFAPEX and future HSCT brands.
• Translate brand priorities into integrated campaigns and engagement programs that support appropriate adoption, business growth, product launch readiness, lifecycle management, and annual commercial planning.
• Recommend strategy and execution adjustments based on customer feedback, field insights, competitive intelligence, market trends, and performance data, while maintaining alignment with business objectives and regulatory requirements.
• Lead omnichannel planning with the cross-functional teams and assure marketing execution by coordinating approved messaging, promotional campaigns, and customer-facing resources across field, digital, congress, speaker program, and other relevant customer engagement channels.
• Partner with Sales and field leadership to identify customer needs, objections, and resource gaps, and support consistent execution through visual aids, leave-behinds, Lunch and Learn materials, sales tools, congress resources, and field meeting content.
• Oversee management of agencies, creative partners, and promotional vendors to deliver high-quality programs and materials on time and within budget.
• Coordinate inputs, timelines, templates, and planning materials across Marketing, Sales, Medical Affairs, Market Access, Commercial Operations, Finance, Analytics, Regulatory, Legal, and Compliance.
• Consolidate cross-functional inputs into cohesive brand plans covering situation analysis, strategic priorities, objectives, tactics, KPIs, forecast assumptions, budget requirements, and execution needs.
• Identify gaps, dependencies, or misalignment, and elevate decisions as needed.
• Guide promotional materials through appropriate Medical, Legal and Regulatory review, ensuring approved scientific evidence and access or value messaging are accurately represented.

Portfolio, Team, and Performance Leadership

• Maintain consistent product and portfolio positioning, visual identity, and brand standards across promotional, digital, conference, executive, and other marketing communications.
• Lead, coach, and develop the Marketing Manager and Marketing Coordinator.
• Set clear priorities and performance expectations, delegate effectively, and build scalable, collaborative ways of working.
• Monitor marketing performance and market insights, improve programs and processes, manage the marketing budget, and support forecasting, commercial planning, and return on investment.