Director, Strategy – Digital, Data, & Marketing

Job Overview

The Director, Strategy – Digital, Data & Marketing serves as a senior strategic partner to the SVP, discovering and establishing priorities, translating into actionable plans, leading high-impact initiatives from inception through delivery, and enabling effective alignment across a complex, matrixed environment.

Essential Functions

• Strategic Partnership & Agenda-Setting
  Partner with the SVP to define the function's strategic agenda, including connectivity to the larger organization’s vision and ambition — synthesizing inputs from across the business, identifying priorities, and ensuring that goals are clearly articulated and consistently advanced.

• Lead the development of strategic frameworks and translate complex analysis into well-structured narratives for senior leadership and cross-functional partners.

• Drive quarterly and annual planning processes for the function — aligning objectives, coordinating resource allocation, and managing cross-functional dependencies.

• Monitor the competitive landscape and emerging trends in digital commerce, marketing technology, and consumer behavior; develop informed perspectives and bring recommendations to leadership.

Transformation & Initiative Leadership

• Lead high-priority transformation initiatives from problem definition through execution, including strategy evolution, first-party data activation, and measurement capability development.

• Contribute to the function's strategy in emerging areas including generative engine optimization (GEO), agentic commerce, retail media, and AI-enabled personalization.

• Partner with the SVP and functional leads to maintain a coordinated initiative portfolio with clear accountability, milestones, and governance appropriate to the scope of work.

• Represent the Digital, Data & Marketing function in cross-functional forums across Bloomingdale’s & Macy's Inc. (frequently including senior leadership and C-suite executives), ensuring priorities are clearly communicated and commitments are consistently met.

Operating Rhythm & Organizational Effectiveness

• Design and manage the operating cadence of the function — including leadership team meetings, cross-functional reviews, and planning sessions — ensuring they are well-structured and outcome-oriented.

• Support the SVP's effectiveness across internal and external engagements by developing briefing materials, synthesizing relevant context, and anticipating key considerations in advance.

• Identify gaps in process or organizational clarity and lead practical, sustainable efforts to address them.

• Contribute to a team culture grounded in intellectual curiosity, customer focus, and effective cross-functional collaboration.

Experience Qualifications and Competencies

• Bachelor’s Degree from a 4-year college or university

• 8+ years of progressive experience in strategy, management consulting, or marketing and digital roles preferred — ideally with a combination of advisory and in-house operator experience.

• Retail or consumer industry background is strongly preferred.

• A working understanding of omnichannel retail economics — how acquisition, retention, and promotional mechanics interact; how digital and physical channels reinforce one another; how customers engage across touchpoints — is important to success in this role.

• Functional fluency across: digital commerce, paid media, CRM and loyalty, SEO and generative search, customer analytics, data science, and promotional strategy.

• Experience operating in a matrixed environment is required.

• Bloomingdale's operates within the Macy's Inc. enterprise, with shared services, enterprise-level stakeholders, and an operating model that requires building alignment and driving outcomes through influence rather than direct authority.

• Familiarity with luxury or elevated consumer brands is an advantage, particularly an understanding of how brand equity functions as a strategic asset alongside performance metrics.

• Capacities & Attributes:

  • Structured thinking in ambiguous situations — able to define a problem clearly, design a sound approach, and develop a well-reasoned point of view.

  • Strong executive communication — exceptional written and verbal skills; experienced in preparing concise strategic materials and presenting to senior leadership.

  • Efficacy through influence — proven ability to drive outcomes without direct authority; skilled at building alignment, managing across organizational levels, and navigating complexity constructively.

  • Comfort with transformation — able to support change efforts and inspire evolution while managing the practical realities of a large, complex operating environment.

  • Data fluency — familiar with the measurement infrastructure of modern marketing and digital, including CDPs, media mix modeling, attribution, and experimentation frameworks; able to engage credibly with analytics and data science teams.

  • Sound judgment — able to distinguish between what is urgent and what is important (and to whom), and to direct attention accordingly across a broad portfolio of responsibilities.

  • Adaptability — able to shift between strategic and operational work as organizational priorities evolve, and to develop expertise quickly in new areas.

  • Ability to work a flexible schedule based on department and Company needs.