Director, Social Media and Digital Advocacy

What You'll Do

• Social Media & Content Direction
• Own the organization’s social media strategy and presence, across organic and paid channels, as a core advocacy tool
• Lead the day-to-day planning, development, publishing, and optimization of social content
• Develop platform-specific content that informs, engages, persuades, and moves audiences to action
• Set content strategy and oversee a forward-looking calendar tied to campaigns and priorities
• Ensure high-quality, platform-specific content (written, visual, video) that drives engagement and action
• Stay current on social media trends, emerging platforms, algorithm changes, and evolving audience behaviors
• Use performance data and platform trends to continuously refine approach and identify opportunities to strengthen the organization’s voice, relevance, reach, and engagement across platforms
• Digital Strategy & Campaign Leadership
• Own the organization’s digital strategy and how it advances advocacy and policy priorities
• Lead integrated campaigns across social, email, and digital platforms that drive engagement, influence, and action
• Partner on website strategy and serve as a reliable backup on execution across C3/C4 platforms
• Ensure website content and user experience support campaigns, storytelling, and advocacy goals
• Apply SEO best practices and strengthen visibility in an evolving AI/search landscape
• Email, Audience Growth & Engagement
• Own the organization’s email strategy, including newsletters, campaigns, segmentation, and list growth
• Build and oversee ladders of engagement that intentionally move audiences to action
• Lead sustained digital organizing and “keep warm” strategies to maintain an active advocate base
• Use testing and data to improve performance and drive measurable outcomes

Who You Are

• You have 7+ years of experience in social media and digital communications, ideally in advocacy, nonprofit, or political campaigns
• You use digital and social media to persuade, mobilize, and influence — not just inform
• You think at a systems level about how social and digital channels connect, not as isolated tactics
• You set strategy and drive execution, knowing when to stay high-level and when to get into the work
• You are a strong writer who can maintain a clear, consistent, and compelling voice across platforms
• You are comfortable using CMS, email platforms, social media, analytics, and advocacy tools
• You understand SEO and are curious about how AI is shaping search and discovery
• You can create or direct engaging visual and video content for social media
• You manage multiple priorities with strong judgment, attention to detail, and follow-through
• You use data to make decisions and define success based on meaningful engagement and action

What We Offer

• The National Alliance for Public Charter Schools offers a sector-leading salary and benefits package.
• We cover 100% of an employee’s medical, dental, and vision premiums, and 50% for spouses and dependents, including an HRA to cover 100% of in-network medical deductibles.
• We also offer:
• 403(b) retirement account with up to a 6% match after 90 days of employment
• Automatic life insurance coverage, short- and long-term disability coverage, and FSA
• 12 weeks of fully paid parental leave
• 25 PTO days annually, plus every federal holiday and a week off at year-end
• Monthly reimbursement for internet and cellular service, plus a $500 home office setup stipend in your first 90 days
• The anticipated base salary range for this role is $85,000 - $110,000, commensurate with experience and qualifications.