Director, Social Media

About the role

A&G is a hybrid agency that seeks and attracts fearless talent and brave brands. Our mission is to transform brands, businesses, and communities through creativity. The Director, Social Media role is within our PR practice, which leads with an earned-first mindset.

Responsibilities

• Serve as the strategic anchor and lead for A&G's Social Media capabilities.
• Own the high-level strategy, client counseling, and growth of your accounts - with a primary focus on organic and paid social strategy, content strategy, and platform expertise.
• Oversee A&G's Creator Relations capabilities, ensuring the two disciplines work in lockstep, while serving as an active driver of agency-wide innovation and industry visibility.
• Sit within A&G's PR practice, bringing an earned-first mindset to organic and paid social strategy.
• Report directly to the SVP, PR Practice Lead.

Requirements

Note that A&G is a hybrid agency, and this role will be expected to collaborate in-person three days a week in our Boston ThirdSpace.

Qualifications

• 8–10 years of relevant social media experience - inclusive of both organic and paid strategy, content development, and platform management - across B2C and B2B brands.
• Proven skill, hands-on experience, and continued interest in leading Creator Relations and influencer marketing.
• Deep, current fluency across major social platforms, with a track record of adapting strategy to algorithm and format changes.
• Proven track record of leading successful social media programs that drive measurable business results.

Skills

• Proactive exploration of the evolving social and creator landscape.
• Live "chronically online," staying connected to platforms, culture, trends, and inspiring content.
• Experience in agency land or on the client side in a fast-paced environment, leading multiple projects, lines of business, and growth areas simultaneously.
• Experience synthesizing complex data and trends into clear, persuasive strategy and storytelling.
• Experience in new business pitch rooms and executive meetings and are skilled at presentations - both developing written communications and confidently presenting to clients and senior leadership.
• Entrepreneurial spirit, respecting established processes but excited about new challenges and building something new.
• Love being a people manager and prioritizing coaching and mentorship of junior team members.

Benefits

• Join a vibrant team that values creativity, innovation, and making a positive impact.
• Work with a diverse range of clients across industries such as Travel, Tourism, Healthcare, Financial Services, Restaurants, Retail, Food & Beverage, Higher Education, Economic Development and Clean Energy/Sustainability.
• Part of a culture that encourages continuous learning, professional growth, and having fun while doing great work.
• Collaborate with a team driven by insights, imagination, and tireless collaboration to create inventive brand experiences that evoke emotion, spur action, and create impact.
• Help brands and people transform into the best version of themselves so they can live their purpose each day and have a positive impact on the world.

Pay

Details TBD.

Schedule

This role is hybrid, requiring in-person collaboration three days a week in our Boston ThirdSpace.