Director, Social Media

Overview

We are seeking a bold, strategic, and culturally fluent Director of Social Media to lead the evolution of our social presence into a best-in-class brand and community engine. This role will own the vision, strategy, and execution across all social platforms—transforming how we engage audiences, tell stories, build community, and drive brand relevance in an increasingly dynamic digital landscape.

What You’ll Do

• Own and Evolve the Social Media Vision & Strategy: Define and lead the overarching social media strategy across all platforms, transforming social from a publishing function into a community-driven growth engine aligned to brand, marketing, and business objectives.

• Drive Platform Expansion & Emerging Channel Strategy: Lead expansion into emerging and high-growth platforms including Reddit, Discord, TikTok, and future channels, developing platform-native strategies tailored to audience behaviors, engagement patterns, and community expectations while continuously identifying opportunities for experimentation and innovation.

• Elevate Social Storytelling & Content Strategy: Partner closely with Creative and Content teams to shape compelling, culturally relevant, and audience-first storytelling across campaigns, reactive content, trend participation, and community engagement while driving innovation across formats including short-form video, creator collaborations, live content, and interactive experiences.

• Lead Community Engagement & Audience Experience: Oversee proactive and reactive community engagement across all social channels, establishing best practices for moderation, response strategies, escalation management, and social care while fostering authentic audience connection, brand affinity, and customer trust.

• Build a High-Performing Social Media Organization: Lead, mentor, and scale a high-performing social media team while creating strong operational workflows, performance expectations, and a culture centered around creativity, experimentation, accountability, collaboration, and continuous learning. Partner with agencies, creators, influencers, and platform partners to extend capabilities and accelerate growth.

• Drive Measurement, Insights & Performance Optimization: Establish a modern social measurement framework focused on engagement, audience growth, sentiment, community health, brand impact, and conversion contribution. Translate insights into actionable recommendations through reporting, dashboards, social listening, trend monitoring, and competitive analysis to continuously optimize strategy and identify growth opportunities.

Who You Are

• 10+ years of experience in Social Media, Digital Marketing, Brand Marketing, or related fields, including leadership and people management experience.

• Proven success building and scaling social media programs for consumer-facing or high-growth brands in fast-paced environments.

• Deep expertise across major social platforms including Instagram, TikTok, LinkedIn, X, YouTube, Reddit, Discord, and emerging channels, with strong understanding of platform strategy and audience engagement.

• Strong grasp of emerging platforms, internet trends, creator ecosystems, influencer partnerships, and evolving consumer behaviors.

• Exceptional storyteller with ability to translate brand strategy into compelling, platform-native content experiences and social storytelling best practices.

• Experience leading community engagement strategies, reactive social operations, and audience interaction programs at scale.

• Data-driven and analytically minded, with demonstrated success using social insights, performance analytics, listening tools, and community management platforms to drive strategy and business impact.

• Proven cross-functional leader with strong collaboration across Creative, Content, Brand, Communications, and Customer Experience teams; executive presence with ability to influence stakeholders at all levels.

• Bachelor’s degree required; advanced degree or relevant certifications a plus.

Salary Range

The salary range for this position is $139,000 - $225,000. Actual compensation on this range varies based on a variety of non-discriminatory factors, including location, job level, experience, and skill set. This role may be eligible for bonuses, commissions, or other forms of compensation, please ask your recruiter for details.