Director, Social Media

Key Responsibilities

• Define and lead a holistic, platform-specific channel strategy, outlining the role of each platform (Instagram, TikTok, YouTube, Pinterest, LinkedIn) across the marketing funnel.
• Establish clear objectives, content pillars, and audience strategies by channel to drive both brand equity and performance.
• Identify emerging platforms, formats, and cultural moments to future-proof the brand’s social presence.
• Lead with a data-first mindset, using performance analytics, audience insights, and social listening to inform strategy and creative decisions.
• Translate insights into forward-looking content planning, optimizing messaging, formats, and platform investment over time.
• Establish robust testing frameworks to continuously refine content, cadence, and channel mix.
• Own KPI development, reporting, and performance benchmarks, ensuring clear measurement of both brand and business impact.
• Ensure social plays a defined and measurable role across the full marketing funnel—from awareness through conversion.
• Partner with Media and Performance teams to optimize paid social strategies, audience targeting, and creative effectiveness.
• Align organic and paid strategies to maximize reach, efficiency, and ROI.

Qualifications

• 8–10+ years of experience in social media strategy within luxury, fashion, beauty, or lifestyle brands.
• Strong experience developing channel strategies with a clear understanding of platform roles and audience behaviors.
• Proven ability to leverage analytics and insights to drive strategic decisions and future planning.
• Experience managing and developing teams.
• Deep knowledge of social platforms and evolving trends, with a strong luxury aesthetic sensibility.
• Highly collaborative, with experience working across creative, media, and marketing functions.
• Analytical mindset with fluency in social metrics, testing frameworks, and performance optimization.