Director, Social Media
Ferreira Carvalho Sociedade de Advogados · Indianapolis, IN · 3 mo ago
On-siteMarketingFull-time
About the role
The Director, Social Media will shape and lead the social identity of Audiochuck’s brands across key platforms. This role goes far beyond managing a content calendar. It is an opportunity to build community, deepen audience loyalty, and convert casual listeners into devoted fans. You will blend creative instinct with data-driven decision-making, lead a small team of talented creators, and collaborate closely with editorial, production, marketing, and revenue teams to bring Audiochuck’s stories to life in platform-native ways.
Responsibilities
- Build and Lead the Social Strategy
- Develop and continuously evolve a platform-specific social strategy that drives engagement, discovery, and audience retention
- Own daily, weekly, and monthly content calendars aligned to quarterly and long-term goals
- Define KPIs for each platform and use performance data to optimize cadence, formats, and engagement strategies
- Stay ahead of emerging platforms, algorithm shifts, and new formats, bringing forward-thinking insights to the team
- Create Content Worth Sharing
- Partner with reporters, producers, and marketing stakeholders to plan and produce original social content from ideation through execution
- Transform long-form content into compelling, native short-form formats built for each platform
- Ensure factual accuracy and uphold strict editorial standards across all social content
- Serve as guardian of Audiochuck’s brand voice, maintaining consistency and authenticity across platforms
- Grow the Business
- Partner with the revenue team to develop short-form assets supporting paid partnerships
- Provide regular reporting and strategic insights to identify growth opportunities and creative optimizations
- Use data to guide smarter, performance-driven creative decisions
- Lead and Develop a High-Performing Team
- Lead and mentor a small team of content creators and coordinators
- Foster a culture of creativity, collaboration, and editorial integrity
- Manage external vendors and freelancers as needed to support social initiatives
Requirements
- 6+ years of experience in non-fiction social media content creation with a track record of building large, engaged audiences
- Proven ability to develop and execute social strategies that grow brand and creator accounts
- Exceptional copywriting and editing skills
- Experience coaching and developing high-performing teams
- Collaborative mindset with the ability to work fluidly across editorial, production, marketing, and leadership
- Strong organizational and communication skills with ability to manage multiple projects simultaneously
Qualifications
- Deep understanding of journalistic, ethical, and legal considerations within true crime and justice reporting
- Expertise across major social platforms
Skills
- Strong portfolio of engaging vertical video content
Benefits
- Competitive base salary and bonus incentives
- Comprehensive benefits package
- 401(k) retirement plan with employer match
- Generous paid time off
- Team events and company-sponsored activities