Director, Social Media

Job Description

We are seeking a Director, Social Media to build and lead our global social strategy across owned social channels. This role will be part of the Brand Marketing team and partner closely with Creative, Performance Marketing, and Merchandising teams to architect best-in-class social executions that are on brand, on trend, and culturally relevant. You’ll bring strategic vision, operational excellence, and a deep understanding of both storytelling and performance to ensure Vuori’s social ecosystem drives brand love, engagement, and measurable business growth.

Qualifications

• 10+ years of experience in social media, digital marketing, and/or content strategy — including 6+ years leading teams.
• Bachelor’s degree or equivalent experience.
• Proven success in developing and scaling global social strategies for consumer or lifestyle brands.
• Deep understanding of major social platforms (Instagram, TikTok, YouTube, Pinterest, Meta, LinkedIn, X) and their evolving ad and creator ecosystems.
• Strong creative judgment — able to evaluate content for brand fit, cultural resonance, and performance potential.
• Fluency in social metrics, analytics, and attribution. Comfortable blending qualitative and quantitative insights.
• Experienced collaborating with paid media teams and leveraging paid strategies (boosting, audience targeting, retargeting, A/B testing) to amplify brand storytelling.
• Excellent communicator and cross-functional partner, with the ability to influence and inspire creative and analytical teams alike.
• Hightly organized and resourceful, thriving in a fast-moving, growth-oriented environment.
• Passionate about Vuori’s mission and aesthetic — living an active, mindful lifestyle and staying connected to culture and creativity.
• Experience managing multi-market or global social operations.
• Proven success integrating organic and paid social strategies.
• Experience managing agency partners and social budgets.
• Willingness to travel occasionally for shoots, events, and brand activations.

Additional Information

• Our investment in you:
• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits
• The salary range for this role is $170,000 per year - $190,000 per year. This role is bonus eligible.
• Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.