Director, Sales Strategy & Execution

Job Summary

This Director of Sales Strategy & Execution is a key commercial leader responsible for developing and operationalizing the sales strategy that drives Jack Link’s growth across all U.S. retail channels. This leader owns the MAPS strategy – Merchandising, Assortment, Pricing, and Shelving – to ensure Jack Link’s protein snacks win at shelf, drive category growth, and deliver superior results for retail partners.

Key Responsibilities

• Strategic Commercial Leadership:

  • Develop the annual sales strategy that integrates MAPS fundamentals – optimizing assortment, pricing, shelving, and merchandising to drive category and brand growth.
  • Lead cross-functional commercial planning with Marketing, RGM, Category Management, Finance, and Supply Chain to align on channel strategies, pricing architecture, trade investment, and new item launch plans.
  • Translate consumer, shopper, and category insights into customer-specific growth strategies across convenience, mass, grocery, club, eCommerce, and emerging channels.
  • Identify white-space opportunities, distribution gaps, and innovation platforms that drive incremental growth.

• Sales Execution Leadership:

  • Establish standardized processes and toolkits for MAPS recommendations, sales playbooks, distribution priorities, pricing guidelines, and merchandising execution expectations.
  • Oversee the development of customer-ready stories leveraging category insights to support shelf optimization, display activation, pricing recommendations, and assortment enhancements.
  • Ensure flawless execution of distribution gains, new item launches, promotional windows, shelf resets, planograms, and seasonal merchandising opportunities.
  • Work closely with customer teams to ensure consistent application of MAPS strategies across all retail partners.

• Performance Optimization & Analytics:

  • Build and manage tools and scorecards that track performance across MAPS dimensions: distribution, shelf placement, velocity, pricing competitiveness, display execution, and promotional ROI.
  • Lead analysis of category trends, promotional lift, price elasticity, competitor activity, and retailer-specific performance to inform strategic adjustments.
  • Partner with RGM to optimize the price-pack architecture (PPA), evaluate trade spend efficiency, and shape long-term pricing and promotional strategy.

• Cross-Functional Collaboration:

  • Partner with Category Management to build compelling retailer-specific category growth stories that highlight Jack Link’s leadership in assortment, pricing, merchandising, and shelving.
  • Collaborate with Marketing and Innovation teams to ensure brand plans, campaigns, and new products translate into winning retail strategies.
  • Work with Sales Planning and Supply Chain to manage execution readiness, service levels, and inventory availability to support customer plans.

• Leadership & Team Development:

  • Lead and develop a high-performing Sales Strategy & Execution team, including analysts, planners, and commercial strategy managers.
  • Create a high-performance culture centered on accountability, collaboration, speed, and continuous improvement.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field. MBA or advanced degree preferred.
• 8+ years of CPG commercial experience (Sales Strategy, Category Management, RGM, Sales Leadership, or Commercial Planning).
• Demonstrated expertise in MAPS principles – Merchandising, Assortment, Pricing, and Shelving – within major CPG retailers.
• Strong analytical skills with deep experience using syndicated data (Nielsen/IRI/Circana), retailer POS systems, and pricing tools.
• Proven track record of developing sales strategies and driving execution in fast-paced, growth-oriented CPG environments.
• Exceptional leadership, communication, and cross-functional influence skills.
• Experience in snacks, meat snacks, protein snacks, or other high-velocity, impulse-driven center-store categories preferred.
• Experience working in a privately held, entrepreneurial organization preferred.

Additional Information

The salary range for this role is $180,000- $205,000 (Annually). Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

Disclaimer

This job description is intended to generally describe the nature and level of work to be performed by employees in this position. It is not intended to be construed as an exhaustive list of all responsibilities and skills required of employees performing this role. Equal Employment Opportunity Employer: Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law. E-Verify: Jack Link’s is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program, please visit: http://www.uscis.gov/e-verify. For information about Jack Link’s EEO policy, please visit: https://www.jacklinksnacks.com/careers/equal-opportunity-policy.