Director, Sales PVD

About the role

The Director of Sales, Fox Factory Vehicles (PVD), leads sales performance within an assigned market or region, with full accountability for driving revenue growth, profitability, and market share expansion through dealer wholesale channels.

Responsibilities

• Owns revenue performance for the assigned market or region, with full accountability for monthly, quarterly, and annual sales results, market share growth, and dealer productivity across the PVD portfolio.
• Defines and optimizes market structures, regional boundaries, and dealer coverage models to ensure balanced territories, effective market penetration, and scalable growth aligned with PVD strategy.
• Establishes and executes regional go-to-market and dealer engagement strategies that drive pipeline conversion, consistent execution, and sustained revenue growth.
• Led sales forecasting, pipeline management, and performance steering on a monthly, quarterly, and annual basis, using KPIs to proactively identify gaps, reallocate resources, and drive results.
• Builts, mentors, and develops high-performing sales teams through coaching, performance management, and talent development, fostering a disciplined, execution-focused culture that wins as one team.
• Drives a structured operating cadence—including monthly business reviews and quarterly performance reviews—ensuring accountability, transparency, and continuous improvement.
• Provides sales leadership input into annual strategic planning and budgeting, aligning revenue targets, headcount, incentives, and investments with enterprise objectives.
• Owes regional sales budgets, including operating expenses, travel, dealer programs, and trade shows, ensuring financial discipline, cost control, and return on investment.
• Evaluates market trends, competitive activity, and dealer performance to identify growth opportunities, activate underperforming markets, and increase share of wallet.
• Serves as a senior commercial partner to Product, Marketing, Operations, Warranty, and Quality teams, providing structured market and dealer feedback to improve product performance, positioning, and execution.
• Represents Fox Factory Vehicles (PVD) at industry events and trade shows, supporting demand generation, competitive intelligence, and brand presence.
• Sures CRM, forecasting, reporting, and financial controls are consistently executed across the sales organization to support informed decision-making and responsible growth.

Qualifications & Core Competencies

• Deep understanding of automotive sales channels, including dealer wholesale, retail operations, and OEM–dealer dynamics, with the ability to align strategy and execution across multiple routes to market.
• Proven sales leadership experience driving revenue growth through structured market coverage, disciplined pipeline management, and consistent execution across regions or territories.
• Demonstrated ability to lead, coach, and develop high-performing sales teams, fostering a culture of accountability, collaboration, and results.
• Strong command of sales forecasting, funnel management, and KPI-driven performance management, with the ability to translate data into clear priorities and action.
• Experience leveraging CRM and sales systems to drive visibility, accuracy, and accountability across pipeline, forecasting, and dealer engagement.
• Analytical and strategic mindset, capable of interpreting sales, market, and customer data to identify trends, diagnose performance gaps, and unlock growth opportunities.
• Proven ability to collaborate cross-functionally with Marketing, Operations, Product, Warranty, and executive leadership to align strategy and deliver results.
• Strong understanding of dealer engagement and customer experience principles, including online-to-offline sales motion, dealer activation, and long-term relationship development.
• Demonstrated success managing performance through clear goal setting, KPI tracking, regular coaching, and structured development plans.
• Effective communicator with the ability to present data, insights, and recommendations clearly to field teams, dealer principals, and executive leadership.
• Strong organizational and execution skills, with the ability to manage competing priorities in a fast-paced, performance-driven environment.
• High level of ownership, judgment, and accountability, with a disciplined, data-driven approach to decision-making.
• Adaptable leader with a continuous-improvement mindset, capable of evolving strategy, processes, and teams as the business scales.

Education

Bachelor’s degree in Business, Marketing, Automotive Management, or a related discipline required; advanced degree (MBA or equivalent) preferred. Equivalent combination of education and senior-level sales leadership experience will be considered. 10+ years of progressive sales and commercial leadership experience within automotive, specialty vehicle, or adjacent dealer-driven industries, including demonstrated success leading teams, managing regions or markets, and owning revenue outcomes. Proven experience operating at a senior leadership level, with responsibility for forecasting, budgeting, market strategy, dealer engagement, and performance management across multiple territories or business units.