Director Sales and Marketing - Napa Hotel

Responsibilities

• Lead all pre-opening sales and marketing activities, including the development of the property’s strategic plan, budget, and commercial infrastructure (systems, CRM, and rate frameworks).
• Collaborate with Ownership, the GM, and CoralTree Hospitality’s regional teams to define brand positioning, competitive set strategy, and loyalty platform activation.
• Recruit and mentor a high-performing sales and marketing team, establishing a results-oriented and guest-centric culture from the ground up.
• Drive performance across all segments (Group, Transient, Leisure, and Catering) and oversee total revenue management in partnership with the Revenue Leader.
• Maximize Marriott’s demand engines, GDS, and OTA channels while building a robust portfolio of key accounts through proactive solicitation.
• Manage the full sales lifecycle—from lead response and contract negotiation to accurate forecasting and variance analysis for ownership.
• Oversee the hotel’s digital footprint, including website content, social media, and SEO/SEM strategies, ensuring alignment with Luxury Marriott standards.
• Leverage emerging AI tools to enhance marketing efficiency to optimize digital ad spend and predictive trend analysis.
• Execute integrated marketing campaigns and asset development (photography/video) that capture the distinctive Napa Valley wine country experience.
• Drive brand awareness through strategic local partnerships with wineries, culinary brands, and destination organizations like Visit Napa Valley.
• Monitor market trends and competitive performance (STR) to adjust pricing and inventory strategies in weekly revenue meetings.
• Participate in weekly revenue strategy meetings; provide market context and sales perspective to inform pricing and inventory decisions.
• Maintain the annual Sales & Marketing plan and rolling forecasts, continuously evaluating new geographic and market segment opportunities.
• Engage actively with ownership to communicate commercial performance, deliver on the property’s vision, and represent the hotel’s sales and marketing interests.
• Participate in executive committee meetings and contribute to broader property strategy and operational planning.
• Represent the hotel at trade shows, exhibitions, client events, tourism agencies, and industry organizations to build market presence and drive new business.
• Champion portfolio-wide sales and marketing initiatives to drive innovation and cross-property synergies.
• Foster a collaborative, accountable environment built on strong internal relationships, utilizing regular performance reviews and intentional career planning to support long-term growth.
• Create an exceptional work environment that reflects our core values, where accountability is paired with genuine support for every individual’s success.

Qualifications

• Minimum 10 years of progressive hotel sales & marketing leadership in an luxury or upscale service environment; DOSM or equivalent experience required.
• Entrepreneurial and independent hotel mindset with strong communication and executive presence.
• Pre-opening hotel experience is strongly preferred.
• Proficiency with Marriott ecosystem (MGS, CI/TY, mHUB, DLZ) a significant advantage.
• Bachelor’s degree in Business, Marketing, Hospitality, or equivalent professional experience.
• Proven financial acumen: budget development, forecasting, and P&L accountability.
• Knowledge of the Napa Valley / Northern California market preferred.

Benefits

• Competitive base salary plus performance-based bonus
• Team member complimentary room night program across the CoralTree portfolio
• Group medical, dental, vision, life, and disability benefits
• Pre-tax flexible benefit plan for healthcare and dependent care reimbursement
• Employee assistance program
• Paid time off and sick time
• 401(k) with company match
• Marriott Bonvoy associate travel benefits and access to Marriott’s global sales network and professional development resources

Salary Range

$165,000 - $185,000/yr. + bonus potential

Location

First Street, Downtown Napa, CA

Application Instructions

This job posting will be open through June 15, 2026 or until the position has been filled.