Director, Revenue Growth Management - Soup
Benefits
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
Job Description Summary
Drive the Enterprise RGM Agenda by developing Consumer-led Revenue Growth Management (RGM) Strategy in partnership with the Category General Manager. Owns development and activation of integrated brand pricing, channel pack-price architecture, promotion, mix, and trade terms to deliver profitable growth.
Translates consumer, customer, and financial insights into clear “Set Plan” recommendations and ensures RGM levers operate in-harmony supporting brand strategy and channel strategy.
Key Accountabilities
The Director, RGM Strategy – Category owns the category specific RGM agenda, accountable for RGM strategy development that underpins the brand strategy and channel customer.
Serves as the primary RGM thought partner to the Category GM, ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy.
Develops and leads a 3-year, consumer-led RGM strategy roadmap for the category, leveraging holistic RGM levers (brand price, pack-price architecture, promotion, mix, and trade terms) and embedding it into strategic planning (SPLAN) and AOP.
Serves as the primary RGM thought partner to the Category GM, ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy.
Owns brand pricing and price-pack architecture strategy grounded in data and insights and translates to financially viable target setting (i.e., consumer willingness to pay, competitive context, elasticity).
Develops and leverages standardized performance reporting to monitor performance across all RGM levers, glean insights, and recommend strategy pivots.
Develops and leverages standardized performance reporting to monitor performance across all RGM levers, glean insights, and recommend strategy pivots.
Translate strategy into actionable 'set-plan' tactics for category, brand by customer.
Drives innovation and renovation pricing strategy, based on unmet consumer white-space opportunities and support Design to Value (DtV) opportunities.
Leads quarterly Category RGM Council, to assess performance drivers through standard KPIs, identifying risks/opportunities, and recommending necessary strategy course corrections including financial trade-offs.
Job Complexities
Partner with Category leadership, Sales, Finance, Consumer & Shopper Insights, and Innovation teams to develop and execute RGM strategies that support brand and channel growth priorities.
Balance longer term pricing and portfolio health with near term Category P&L delivery.
Influence across a matrixed organization, aligning diverse stakeholders and driving adoption of RGM strategies without direct authority.
Collaborate with Sales Strategy and Customer teams to activate pricing, promotion, and trade strategies at national and customer levels.
Work closely with Finance to align RGM initiatives with financial targets and performance measurement.
Lead performance management through KPI tracking, post-event analytics, and continuous improvement loops.
Contribute to enterprise RGM forums, best practice sharing, and capability-building initiatives.