Director, Revenue Growth Management
About the role
At Link Snacks, we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago. We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands—Jack Link’s®, Lorissa’s Kitchen®, Golden Island®, BiFi®, and Peperami® and KOOEE!® to name a few—there’s nothing artificial about us. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just be a participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar so high, the rest of the world needs a ladder just to see it. Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks. Real Meat Protein. Real People. Real Results. THAT is Link Snacks.
Responsibilities
- Develop and lead Link Snacks enterprise Revenue Growth Management strategy, encompassing pricing, promotion mix, and trade investment. Build channel and customer specific RGM frameworks that maximize revenue, gross margin, and market share while protecting price pack architecture. Partner with Sales, Marketing, and Finance to align RGM principles into annual planning, customer strategies, and long-term business planning.
- Own the company’s pricing strategy across channels, including list price, everyday price, pack-price architecture, and price hierarchy by customer. Conduct pricing elasticity studies, competitive price gap analyses, and category level price ladder assessment. Lead pricing actions, ensuring flawless execution and retailer acceptance. Partner with Sales to provide customer-specific pricing guidance and defend value with retailers.
- Develop promotional strategies and guardrails that balance volume, profit, and ROI across customers and channels. Lead post-event analysis and promotional diagnostics to measure lift, efficiency, and incremental contribution. Identify opportunities to reduce ineffective promotions and reinvest dollars into higher ROI activities. Partner with Sales to build customer promotional calendars that align with brand strategy and financial goals.
- Drive mix strategy across pack sizes, channels, retailers, and product tiers to optimize gross margin and category performance. Partner with Marketing and Innovation to refine pack price architecture (PPA) ensuring the right portfolio for different shoppers and channels. Provide strategic recommendations around SKU rationalization, value versus premium tiering, and whitespace opportunities.
- Oversee trade spend strategy, allocation, and governance to ensure efficient and consistent investment decisions across the organization. Build and maintain trade investment dashboards and guardrails to maximize ROI and prevent leakage. Partner with Finance to develop annual trade budgets, track performance, and ensure compliance with investment rules. Support the implementation or optimization of TPM systems. Work closely with Sales Leadership to ensure pricing, promotion, and investment strategies translate into customer-ready plans. Collaborate with Marketing to align brand positioning, innovation plans, and communication strategies with RGM guardrails. Partner with Category Management