Director Public Relations (E6135)
Job Summary
The Director of Public Relations is responsible for establishing and leading a modern, proactive media relations operation for IEEE. This role elevates IEEE's public presence by securing meaningful, high‑impact coverage across business, lifestyle, technology, and general‑interest media. The Director develops and executes a comprehensive media strategy that positions IEEE's leaders, experts, and Organizational Units as authoritative voices on the technologies shaping society.
Key Responsibilities
Develop and execute a proactive media strategy that increases IEEE’s visibility and positions the organization as a leading voice on technology, innovation, and societal impact.
Lead media engagement for IEEE’s Executive Director, Presidents, and senior leaders; prepare briefings, talking points, and message frameworks.
Build and maintain strong relationships with reporters and editors across lifestyle, business, and general‑interest outlets to broaden IEEE’s reach beyond traditional technology press.
Identify and elevate IEEE experts as authoritative voices on emerging trends, standards, and innovations.
Monitor the news cycle and cultural landscape to uncover opportunities where IEEE can contribute insight, even when the story is not immediately obvious.
Partner with Organizational Units to support priority initiatives, align messaging, and coordinate enterprise‑level media opportunities.
Craft and refine media messages, Q&As, and positioning statements that reflect IEEE’s voice and strategic priorities.
Track media performance, sentiment, and impact; provide insights that inform strategy and demonstrate value.
Travel Information
15-25% Domestic and International
Education
Bachelor's degree or equivalent experience
Master's or other advanced degree preferred
Work Experience
10-15 years experience in media relations, public relations, or strategic communications
Skills and Requirements
Demonstrated success securing coverage in top-tier business, lifestyle, and general‑interest media
Strong relationships with reporters and editors across multiple beats
Agency experience is a plus
Proven ability to identify compelling story angles and develop narratives from complex or technical subject matter
Experience supporting senior executives and preparing leaders for interviews and public appearances
Exceptional writing, pitching, and message‑development skills
Technology background or familiarity with innovation ecosystems is helpful but not required
Experience in global or mission‑driven organizations is a plus
Other Requirements
As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply.
Please note: This position is not budgeted for employer-sponsored immigration support, including all persons in F (both CPT and OPT), J, H, L, or O status.
For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements.
This position is classified under [Classification Code].
Disclaimer
This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons.