Director, Programmatic

Overview

As Director, Programmatic, you will oversee your teams' programmatic strategy and execution, ensuring campaigns meet client goals and deliver exceptional outcomes. You will manage team dynamics and foster collaboration and innovation to guide operational excellence. Being an important client partner, you will provide strategic insights and ensure seamless communication across teams and partners. This role emphasizes resource optimization, process improvement, and maintaining performance levels to support client success. You will help enhance the agency's programmatic capabilities while nurturing team growth and driving impactful outcomes.

Responsibilities

• Serve as the strategic lead for one or more programmatic accounts, ensuring campaign strategies align with client goals and deliver measurable outcomes.
• Be an important liaison between programmatic teams and senior clients, providing insights and recommendations to guide decision-making.
• Mentor Associate Directors, Supervisors, and associates, fostering a collaborative environment focused on performance and professional development.
• Collaborate with cross-departmental teams to ensure seamless integration of programmatic campaigns with overarching media strategies.
• Develop and implement process enhancements to improve operational efficiency, campaign performance, and team collaboration.
• Establish communication and engagement with data, technology, and media partners, driving innovation and ensuring access to the best solutions.
• Analyze campaign data to provide relevant insights that inform optimization strategies and future planning.
• Support resource management, identifying capacity needs, and supporting leadership in staffing and workload allocation decisions.
• Support senior leadership in forecasting programmatic trends, financial planning, and growth plans for the team.
• Lead client presentations, delivering high-quality reports and strategic updates on campaign progress, performance, and opportunities.
• Stay informed about industry trends, emerging platforms, and regulatory updates to adapt strategies and maintain compliance.

Qualifications

• 7+ years of experience in digital media, with at least 4+ years specializing in programmatic buying, campaign management, and optimization.
• Expertise in programmatic advertising, including an expert understanding of Demand-Side Platforms (DSPs), Data Management Platforms (DMPs), and cross-channel media strategies.
• 3+ years of leadership experience, with a focus on managing teams and fostering career development.
• Experience managing multiple accounts, including strategic planning, execution, and optimization.
• Able to translate complex programmatic strategies into applicable insights for clients and company partners.
• Advanced proficiency in Excel (can perform complex functions such as data analysis and modeling) and PowerPoint (creating impactful client presentations).
• Experience leading cross-departmental collaboration, integrating insights from media strategy, analytics, and creative teams to find cohesive solutions.
• A focus on growth and process improvement, ensuring results for clients and operational efficiency.
• Understanding of the digital advertising landscape, including emerging trends and technologies, with the ability to identify and implement new opportunities.