Director, Programmatic

Overview

The Director, Programmatic role at Digital Matter is responsible for overseeing the strategic implementation and optimization of programmatic advertising initiatives. This position requires a deep understanding of digital marketing strategies and a proven track record in managing large-scale advertising campaigns.

Responsibilities

• Develop and execute comprehensive programmatic advertising strategies that align with business goals and market trends.
• Collaborate with cross-functional teams including creative, media, and sales to ensure alignment on campaign objectives and KPIs.
• Monitor and analyze programmatic performance data to identify areas for improvement and optimize campaigns accordingly.
• Stay updated with industry developments and best practices in programmatic advertising.
• Manage vendor relationships and negotiate contracts to ensure cost-effectiveness and quality of service.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 8 years of experience in programmatic advertising, with at least 5 years in a leadership role.
• Proven ability to manage and mentor a team of professionals.
• Strong analytical skills and experience working with data-driven decision-making tools.
• Excellent communication and interpersonal skills, with the ability to build strong relationships across departments.
• Experience with programmatic platforms such as Google Ad Manager, Rubicon Project, and others.

Qualifications

• Knowledge of programmatic advertising principles and best practices.
• Experience with programmatic trading desks and DSPs.
• Understanding of ad serving technologies and their impact on programmatic campaigns.
• Ability to work effectively in a fast-paced, dynamic environment.

Skills

• Strategic thinking and problem-solving skills.
• Leadership and management skills.
• Data analysis and interpretation skills.
• Project management skills.
• Communication and collaboration skills.

Benefits

• Competitive salary commensurate with experience.
• Flexible work schedule with hybrid options.
• Health insurance coverage.
• Retirement savings plan.
• Professional development opportunities.

Pay

Salary range: $120,000 - $150,000 per year, depending on experience and qualifications.

Schedule

Hybrid schedule available, with flexibility to work from home or office.