Director, Product Marketing - Unannounced Project
About the role
The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game. This role reports directly to the VP of Marketing.
What You Will Do
Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs.
Define clear positioning, messaging, and audience strategy to differentiate in a competitive landscape.
Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value.
Continuously refine brand and creative strategies based on data, market signals, and player insights.
Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions.
Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.
What We’re Looking For
8+ years experience leading marketing strategy
Experience leading brand building, positioning, or repositioning of a large brand
Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes
Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers
Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority
High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it
About Scopely
Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play. Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come. Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Best Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play. Scopely has global operations and partners across four continents in more than a dozen countries worldwide.