Director, Product Marketing Solutions (Commercialization)

About the role

The Consumer Acquisition & Engagement (CA&E) team provides a broad portfolio of marketing, personalization, loyalty, commerce media, and customer engagement solutions that help issuers and merchants acquire, activate, engage, and retain consumers while driving measurable business outcomes.

Responsibilities

• Drive Go-to-Market Strategy & Revenue Growth
• Lead commercialization and go-to-market strategies for CA&E solutions across assigned client segments
• Partner closely with segment leaders and sales teams to drive awareness, adoption, pipeline growth, and revenue acceleration
• Support product launches by identifying priority client targets, market opportunities, and adoption strategies within assigned segments to accelerate scale and revenue impact
• Identify Market Opportunities
• Identify market opportunities, customer needs, and competitive insights within assigned segments to inform commercialization strategies, sales priorities, and growth plans
• Develop Client-Centric Proposals
• Develop tailored value propositions and solution packages that address specific client priorities, challenges, and growth opportunities within assigned segments
• Translate complex products and capabilities into clear business value, equipping sales teams with the content, tools, and expertise needed to confidently position solutions and advance opportunities
• Partner with Sales to Win Business
• Collaborate closely with Sales Segment Leads, Account Management, and Product to support high-value client opportunities and strategic pursuits
• Lead strategic proposal development, executive presentations, client workshops, and enterprise RFP responses
• Mobilize and coordinate the appropriate stakeholders to support strategic client engagement scoping, ensuring the right expertise is brought forward to advance opportunities
• Proactively identify and track opportunities tied to various funding sources, and develop timely, actionable go-to-market plans to accelerate revenue generation across assigned client segments
• Create Sales & Marketing Enablement
• Create scalable training materials and commercialization content
• Equip client-facing teams with the resources, training, messaging, and insights needed to effectively position CA&E solutions within assigned segments
• Packaging & Commercializing Solutions
• Develop bundled offerings, commercial frameworks, and integrated solutions that address customer challenges and support growth objectives
• Partner with Product and Sales to identify target clients and commercialization opportunities for new solutions and product launches
• Align global capabilities with regional market needs and the priorities of assigned client segments
• Partnering with Internal & External Stakeholders
• Partner closely with Product and Sales to develop and scale channel partner models, new go-to-market approaches, and revenue channels, aligning solution strategy, market execution, and partner engagement to drive growth across assigned segments
• Act as a trusted advisor to segment leaders and cross-functional teams, fostering alignment and execution excellence

Requirements

• Significant experience in digital marketing agencies, media agencies, product marketing, marketing services, or commerce media businesses, with expertise spanning solution development, commercialization, and client engagement
• Proven success developing and executing go-to-market strategies, commercial propositions, and sales enablement programs
• Strong client-facing consulting skills with experience presenting to senior executives and influencing stakeholders
• Executive presence and credibility, with a proven ability to advise senior leaders and influence strategic decisions across Product, Sales, and Marketing organizations
• Track record of leading complex commercialization initiatives, aligning senior stakeholders, and driving business growth across matrixed organizations
• Exceptional storytelling and communication skills, with the ability to create compelling narratives that connect customer needs to business outcomes
• Experience developing proposals, RFP responses, pitch materials, and executive-level presentations
• Deep understanding of digital marketing, customer acquisition, loyalty, personalization, media, CRM, or customer engagement solutions
• Strong commercial acumen and demonstrated ability to drive pipeline growth, revenue opportunities, and customer adoption
• Ability to navigate complex, matrixed organizations and build alignment across Product, Sales, Marketing, and Delivery teams
• Proven ability to operate independently in ambiguous environments, setting direction, prioritizing opportunities, and driving measurable business outcomes
• Strategic thinker with a bias for action, strong ownership, and a results-oriented mindset
• Creative problem solver who excels in dynamic, fast-paced environments

Qualifications

• Bachelor's degree required; advanced degree or equivalent experience preferred

Skills

• Commercial Strategy
• Client Engagement
• Sales Enablement
• Market Analysis
• Proposal Development
• Product Marketing
• Customer Acquisition
• Loyalty Programs
• Media Solutions
• CRM Systems
• Strategic Thinking
• Collaboration
• Leadership

Benefits

Mastercard offers a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.

Mastercard benefits for full-time (and certain part-time) employees generally include:

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible Spending Account and Health Savings Account
• Paid Leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave)
• 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire
• 10 annual paid U.S. observed holidays
• 401(k) with a best-in-class company match
• Deferred Compensation for Eligible Roles
• Fitness Reimbursement or On-Site Fitness Facilities
• Tuition Reimbursement
• and many more

Mastercard benefits for interns generally include:

• 56 hours of Paid Sick and Safe Time
• Jury Duty Leave
• On-site Fitness Facilities in Some Locations

Pay Ranges:

• New York City, New York: $187,000 - $318,000 USD
• Purchase, New York: $179,000 - $305,000 USD

Schedule

Full-time

Location

Remote

Equal Opportunity Employer

Mastercard is an equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.

Reasonable Accommodations

If you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization, and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and;
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.