Director, Product Marketing & Commercialization

About the role

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.

Responsibilities

• Develop and execute product marketing strategies that support PSI’s business objectives and market leadership position.
• Create compelling value propositions, positioning frameworks, and messaging that clearly differentiate PSI’s solutions.
• Conduct market analysis, customer research, and competitive intelligence to identify opportunities for innovation and growth.
• Act as the voice of the customer and market within the organization.
• Partner with Product Management to align product strategy with customer needs, market opportunities, and commercial priorities.
• Lead go-to-market strategy and execution for new products, services, features, and enhancements.
• Develop launch plans, pricing recommendations, adoption strategies, and market activation programs.
• Establish scalable commercialization frameworks and best practices across the business.
• Drive alignment between Product, Marketing, Sales, and Client Success teams to ensure successful product adoption and market penetration.
• Measure and optimize launch performance, adoption, and commercial outcomes.
• Identify, develop, and commercialize ancillary products and services that enhance the candidate journey and overall assessment experience.
• Partner with product and digital teams to improve points of sale, purchase journeys, onboarding experiences, and candidate engagement.
• Evaluate opportunities for new candidate-facing offerings, including preparation tools, learning solutions, premium services, and AI-enabled support products.
• Drive strategies that increase adoption, engagement, and revenue contribution from ancillary offerings.
• Use customer insights and performance data to continuously improve the end-to-end candidate experience.
• Develop sales enablement tools, messaging, competitive intelligence, and customer-facing content that support revenue growth.
• Partner with Business Development and Client Success teams to strengthen solution positioning and support strategic opportunities.
• Ensure commercial teams are equipped to effectively communicate the value of PSI’s solutions across key market segments.
• Support key client pursuits, market expansion initiatives, and strategic growth opportunities.
• Lead, mentor, and develop a team of Product Marketing professionals, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Establish clear objectives, priorities, and performance expectations aligned to business goals.
• Build and scale product marketing capabilities, processes, and best practices across the organization.
• Provide coaching and professional development opportunities to support individual and team growth.
• Ensure the team is effectively aligned with Product, Marketing, Business Development, and Client Success priorities.
• Champion a customer-centric and commercially focused mindset across the team.
• Cross-functional Leadership
• Collaborate closely with Product, Marketing, Business Development, Client Success, Candidate Experience, Test Development, and Psychometric teams.
• Influence senior stakeholders and drive alignment across multiple functions.
• Foster a culture of innovation, customer focus, and commercial excellence.
• Serve as a trusted strategic advisor on market opportunities, product positioning, and commercialization priorities.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Education, or a related field.
• 8+ years of product marketing, product commercialization, or related experience, including experience in a leadership capacity.
• Demonstrated experience leading and developing high-performing product marketing teams.
• Experience within assessment, credentialing, certification, licensure, workforce solutions, learning, education technology, or related industries.
• Proven success bringing products and services to market and driving adoption and commercial performance.
• Demonstrated experience developing and commercializing ancillary products, services, or new revenue-generating offerings.
• Experience supporting both B2B customer journeys and B2C user experiences.
• Strong understanding of product positioning, go-to-market strategy, customer insights, and digital commerce.
• Experience building product marketing capabilities, frameworks, and operating models within a growing organization.
• Excellent communication, stakeholder management, and influencing skills.
• Strong analytical mindset with the ability to translate data and insights into action.

Preferred Qualifications

• Experience working within testing, assessment, credentialing, certification, or licensure environments.
• Experience optimizing candidate or customer experiences across digital channels.
• Familiarity with AI-enabled products, learning technologies, or assessment-adjacent services.
• Experience working in highly regulated, high-stakes, or professional credentialing markets.