Director, Product & Commercial Marketing
for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. No Job ID. Remove boilerplate like EEO, accommodation, etc. Also remove application instructions (none). We need to preserve all substantive info.
We need to parse the posting.
Content:
Intro: "We are seeking an experienced, hands-on B2B marketing leader with a proven track record of marketing complex products and services in aviation, aerospace, industrial manufacturing, logistics, defense, or other highly technical industries. The ideal candidate brings experience marketing complex products or services within aviation, aerospace, industrial manufacturing, logistics, defense, or another global technical industry and has a proven ability to independently develop and execute integrated marketing programs that drive business growth. This position works closely with the VP of Corporate Marketing and the Corporate Marketing team to drive awareness, demand generation, and customer engagement across AAR's commercial aviation aftermarket businesses."
That's about the role.
Then "What Will You Be Responsible For" with bullet list.
Then sections: Product and commercial marketing: (list of responsibilities). Then Branding/Corporate Identity (CI). Then Website / digital initiatives. Then Advertising. Then Video / Photography. Then "Other duties as assigned."
Then "What You Need To Be Successful In This Role" bullet list.
Then "Education And/or Experience" bullet list.
Then "The rewards of your career at AAR go far beyond just your salary:" bullet list of benefits.
Then "Physical Demands/Work Environment" paragraph.
Then "Compensation" paragraph with salary range and bonus.
Then EEO etc (remove).
We need to map to sections: About the role (intro). Responsibilities (the "What Will You Be Responsible For" list). Requirements? Could be "What You Need To Be Successful In This Role". Qualifications? Could be "Education And/or Experience". Skills? Could be maybe combine? But we have separate sections: Skills maybe from "What You Need To Be Successful In This Role" includes skills like writing, strategic, etc. Could put that under Skills. Requirements maybe from "Education And/or Experience". But we need to follow instruction: Use headings for those categories if content exists. We can decide to include About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay. Schedule not present (no schedule info). So omit Schedule.
We must not create sections with filler like "commensurate with experience". We have specific content for each.
Let's extract.
About the role: The introductory paragraph(s). Could combine first two paragraphs before responsibilities.
Responsibilities: The list under "What Will You Be Responsible For". It includes multiple bullet points grouped under headings like Product and commercial marketing, Branding/Corporate Identity, Website/digital initiatives, Advertising, Video/Photography, Other duties as assigned. We need to output as - for any list of duties/requirements/benefits. So we can flatten all responsibilities into a single list, preserving each bullet. Or we could keep subheadings? The instruction: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. It doesn't forbid subheadings inside sections, but likely they want just sections. We can keep responsibilities as a list; we could also include subheadings as inside - but not required. Simpler: produce a
with each responsibility as - . We'll need to capture each bullet.
Let's list responsibilities from text:
- Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
- Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
- Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
- Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
- Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
- Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring.
- Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.
- Assist with on-site tradeshow support as needed.
- Ensure CI standards and messaging with the Brand Manager on Company-wide materials and templates.
- Oversee coordination of monthly global Corporate Marketing and Communications meeting with representatives from every Business segment, core teams, and region to advocate for the Company’s brand standards including logo usage, colors, etc., for signage, presentations and all marketing materials.
- Improve the product and commercial content strategy for AAR's digital channels, ensuring website content, landing pages, and customer-facing experiences accurately reflect market positioning, offerings, and brand standards.
- Collaborate with internal and external partners to develop and optimize digital marketing initiatives, including search, social, paid media, email marketing, and campaign landing pages.
- Work with vendors to ensure ad fulfillment, proper media buys, overall strategy, and manage invoices.
- Work with Brand Manager to create digital ads for Corporate, and specific products and services for the above-mentioned business segments.
- Coordinate, measure, and communicate ad metrics in coordination with ad agency to maximize ROI and demonstrate positive impact on business.
- Develop scripts and coordinate assets as needed for vendors on video and photography shoots.
- Coordinate with external photographers and videographers.
- Identify and coordinate high-resolution photos for marketing and further usage.
- Other duties as assigned.
That's a lot. We'll keep them.
Now Requirements: maybe "What You Need To Be Successful In This Role" bullet list.
List:
- Strong writing skills for print and web, close attention to detail, and can balance multiple projects at one time.
- Hands-on, strategic B2B marketer who can quickly understand complex technical offerings and translate them into compelling customer value propositions
- Experience leading product marketing initiatives across multiple business lines, partnering closely with sales and business leaders, managing external agencies, and developing integrated campaigns that support revenue growth.
- Experience marketing complex products or services within aviation, aerospace, defense, industrial manufacturing, logistics, transportation, or other highly technical global B2B industries is strongly preferred.
- Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, global organization.
Now Qualifications: "Education And/or Experience" bullet list.
List:
- 10+ years of progressive B2B marketing experience.
- 5+ years leading product marketing, solution marketing, or integrated marketing programs.
- Demonstrated success marketing complex technical products, services, or solutions.
- Experience partnering directly with commercial and business development teams.
- Experience managing agencies, external vendors, and marketing budgets.
- Background in aviation, aerospace, defense, industrial manufacturing, logistics, or other global B2B industries strongly preferred.
- Bachelor of Arts degree (B.A.) or Bachelor of Science degree (B.S.) from four-year college or university; Journalism, Communications, Public Relations and/or Marketing major/degree preferred
- Master of Arts/Master of Business Administration degree a plus
- Experience with Adobe Creative Suite/Cloud, Microsoft Copilot, SharePoint
- Experience using a website content management system (CMS) PhotoShelter/ThirdLight, and paid Meta campaigns / digital advertisement a plus
Now Skills: maybe we could separate some skill items from Requirements? But we already have Requirements as the "What You Need To Be Successful In This Role". Could treat that as Skills. But we also have Requirements heading maybe for education/experience. Let's decide:
- About the role: intro paragraph.
- Responsibilities: list.
- Requirements: Education And/or Experience (qualifications).
- Qualifications: maybe we could treat as "Qualifications" same as Requirements? But we need both headings if we have distinct content. We could split: Requirements = "What You Need To Be Successful In This Role" (skills/competencies). Qualifications = "Education And/or Experience". That seems logical.
Thus:
Requirements: the bullet list under "What You Need To Be Successful In This Role".
Qualifications: the bullet list under "Education And/or Experience".
Skills: maybe we could extract any remaining skill-specific items not covered? But we already used those for Requirements. Could leave Skills section empty? Not allowed; we must not create a section without real specific content. So we omit Skills.
Benefits: The rewards paragraph: "Competitive salary and bonus packageComprehensive benefits package including medical, dental, and vision coverage.401(k) retirement plan with company matchGenerous paid time off programProfessional development and career advancement opportunities". Also later in Compensation section they mention benefits again. We need to capture benefits: competitive salary and bonus package, comprehensive benefits package including medical, dental, vision, 401(k) with match, generous PTO, professional development. We'll make a list.
Pay: The compensation paragraph: "The anticipated salary range for this position is $127,000 to $145,000 annually. This range reflects the base salary for candidates who meet the requirements of the role, including experience, education, and location. In addition to base pay, this role is eligible for a bonus. AAR offers a competitive benefits package, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan with employer match, paid time off and holiday pay, as well as opportunities for professional development and growth."
We need to avoid duplicating benefits; but we can still include Pay section with salary range and bonus eligibility. Benefits section we already have. Might be some overlap but okay.
Schedule: none.
Physical Demands/Work Environment: we should remove? It's not a required heading; we could include as a paragraph under maybe not a heading. But instruction: only include sections when posting has real specific content for it. It does have content about physical demands. However headings list does not include Physical Demands; we could either include as a
without heading, or we could omit because not in allowed headings list. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those are typical. Safer to include Physical Demands as a
without heading, or we could incorporate into About the role? Probably better to include as a
after Benefits/Pay. But we must not invent headings not listed. We'll just output a
for Physical Demands/Work Environment.
We also need to remove EEO boilerplate etc.
Now construct HTML.
We'll start with
About the role
then with intro text (maybe two paragraphs combined). Then
Responsibilities
then - ... each responsibility.
Then
Requirements
then - ... each requirement bullet.
Then
Qualifications
then - ... each qualification bullet.
Then
Benefits
then - ... benefits.
Then
Pay
then ... pay details.
Then
Physical Demands/Work Environment paragraph.
Make sure not to include any extra text like "Other duties as assigned." we included as responsibility.
Check for duplication: Benefits list includes competitive salary and bonus package etc. Pay section includes salary range and bonus eligibility plus benefits again. Might be duplication but okay.
We need to preserve ALL substantive information; we must not invent or summarize away detail. So we need to keep the exact phrasing?
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. It doesn't forbid subheadings inside sections, but likely they want just sections. We can keep responsibilities as a list; we could also include subheadings as inside - but not required. Simpler: produce a
with each responsibility as - . We'll need to capture each bullet.
Let's list responsibilities from text:
- Collaborate with business segment SMEs to identify growth opportunities, align marketing priorities, and support strategic business objectives.
- Support revenue growth by developing and executing integrated marketing strategies that increase market awareness, generate demand, strengthen customer engagement, and enable commercial teams.
- Work with sales and business development team members across the Company to lead positioning, messaging, and go-to-market strategies for commercial products and services across AAR's Parts, Distribution, and Repair businesses.
- Partner with Sales, Business Development, and Brand Manager to develop customer-facing messaging, presentations, case studies, videos, competitive positioning, and other sales enablement tools that support pipeline growth.
- Work closely with AAR Corporate Communications to provide topics and campaigns focused on commercial offerings for AAR’s social media channels that align with campaigns and new offerings.
- Negotiate with outside agencies / vendors and suppliers, including budget planning and monitoring.
- Measure and communicate campaign effectiveness, marketing contribution, engagement, and ROI, using data to continuously optimize programs and recommendations.
- Assist with on-site tradeshow support as needed.
- Ensure CI standards and messaging with the Brand Manager on Company-wide materials and templates.
- Oversee coordination of monthly global Corporate Marketing and Communications meeting with representatives from every Business segment, core teams, and region to advocate for the Company’s brand standards including logo usage, colors, etc., for signage, presentations and all marketing materials.
- Improve the product and commercial content strategy for AAR's digital channels, ensuring website content, landing pages, and customer-facing experiences accurately reflect market positioning, offerings, and brand standards.
- Collaborate with internal and external partners to develop and optimize digital marketing initiatives, including search, social, paid media, email marketing, and campaign landing pages.
- Work with vendors to ensure ad fulfillment, proper media buys, overall strategy, and manage invoices.
- Work with Brand Manager to create digital ads for Corporate, and specific products and services for the above-mentioned business segments.
- Coordinate, measure, and communicate ad metrics in coordination with ad agency to maximize ROI and demonstrate positive impact on business.
- Develop scripts and coordinate assets as needed for vendors on video and photography shoots.
- Coordinate with external photographers and videographers.
- Identify and coordinate high-resolution photos for marketing and further usage.
- Other duties as assigned.
That's a lot. We'll keep them.
Now Requirements: maybe "What You Need To Be Successful In This Role" bullet list.
List:
- Strong writing skills for print and web, close attention to detail, and can balance multiple projects at one time.
- Hands-on, strategic B2B marketer who can quickly understand complex technical offerings and translate them into compelling customer value propositions
- Experience leading product marketing initiatives across multiple business lines, partnering closely with sales and business leaders, managing external agencies, and developing integrated campaigns that support revenue growth.
- Experience marketing complex products or services within aviation, aerospace, defense, industrial manufacturing, logistics, transportation, or other highly technical global B2B industries is strongly preferred.
- Demonstrated ability to work independently, manage multiple priorities, and thrive in a fast-paced, global organization.
Now Qualifications: "Education And/or Experience" bullet list.
List:
- 10+ years of progressive B2B marketing experience.
- 5+ years leading product marketing, solution marketing, or integrated marketing programs.
- Demonstrated success marketing complex technical products, services, or solutions.
- Experience partnering directly with commercial and business development teams.
- Experience managing agencies, external vendors, and marketing budgets.
- Background in aviation, aerospace, defense, industrial manufacturing, logistics, or other global B2B industries strongly preferred.
- Bachelor of Arts degree (B.A.) or Bachelor of Science degree (B.S.) from four-year college or university; Journalism, Communications, Public Relations and/or Marketing major/degree preferred
- Master of Arts/Master of Business Administration degree a plus
- Experience with Adobe Creative Suite/Cloud, Microsoft Copilot, SharePoint
- Experience using a website content management system (CMS) PhotoShelter/ThirdLight, and paid Meta campaigns / digital advertisement a plus
Now Skills: maybe we could separate some skill items from Requirements? But we already have Requirements as the "What You Need To Be Successful In This Role". Could treat that as Skills. But we also have Requirements heading maybe for education/experience. Let's decide:
- About the role: intro paragraph.
- Responsibilities: list.
- Requirements: Education And/or Experience (qualifications).
- Qualifications: maybe we could treat as "Qualifications" same as Requirements? But we need both headings if we have distinct content. We could split: Requirements = "What You Need To Be Successful In This Role" (skills/competencies). Qualifications = "Education And/or Experience". That seems logical.
Thus:
Requirements: the bullet list under "What You Need To Be Successful In This Role".
Qualifications: the bullet list under "Education And/or Experience".
Skills: maybe we could extract any remaining skill-specific items not covered? But we already used those for Requirements. Could leave Skills section empty? Not allowed; we must not create a section without real specific content. So we omit Skills.
Benefits: The rewards paragraph: "Competitive salary and bonus packageComprehensive benefits package including medical, dental, and vision coverage.401(k) retirement plan with company matchGenerous paid time off programProfessional development and career advancement opportunities". Also later in Compensation section they mention benefits again. We need to capture benefits: competitive salary and bonus package, comprehensive benefits package including medical, dental, vision, 401(k) with match, generous PTO, professional development. We'll make a list.
Pay: The compensation paragraph: "The anticipated salary range for this position is $127,000 to $145,000 annually. This range reflects the base salary for candidates who meet the requirements of the role, including experience, education, and location. In addition to base pay, this role is eligible for a bonus. AAR offers a competitive benefits package, including medical/dental/vision/life/and AD&D insurance, 401(k) savings plan with employer match, paid time off and holiday pay, as well as opportunities for professional development and growth."
We need to avoid duplicating benefits; but we can still include Pay section with salary range and bonus eligibility. Benefits section we already have. Might be some overlap but okay.
Schedule: none.
Physical Demands/Work Environment: we should remove? It's not a required heading; we could include as a paragraph under maybe not a heading. But instruction: only include sections when posting has real specific content for it. It does have content about physical demands. However headings list does not include Physical Demands; we could either include as a
without heading, or we could omit because not in allowed headings list. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those are typical. Safer to include Physical Demands as a
without heading, or we could incorporate into About the role? Probably better to include as a
after Benefits/Pay. But we must not invent headings not listed. We'll just output a
for Physical Demands/Work Environment.
We also need to remove EEO boilerplate etc.
Now construct HTML.
We'll start with
About the role
then with intro text (maybe two paragraphs combined). Then
Responsibilities
then - ... each responsibility.
Then
Requirements
then - ... each requirement bullet.
Then
Qualifications
then - ... each qualification bullet.
Then
Benefits
then - ... benefits.
Then
Pay
then ... pay details.
Then
Physical Demands/Work Environment paragraph.
Make sure not to include any extra text like "Other duties as assigned." we included as responsibility.
Check for duplication: Benefits list includes competitive salary and bonus package etc. Pay section includes salary range and bonus eligibility plus benefits again. Might be duplication but okay.
We need to preserve ALL substantive information; we must not invent or summarize away detail. So we need to keep the exact phrasing?
for prose. It doesn't forbid subheadings inside sections, but likely they want just sections. We can keep responsibilities as a list; we could also include subheadings as inside without heading, or we could omit because not in allowed headings list. The instruction says use without heading, or we could incorporate into About the role? Probably better to include as a after Benefits/Pay. But we must not invent headings not listed. We'll just output a for Physical Demands/Work Environment.
We also need to remove EEO boilerplate etc.
Now construct HTML.
We'll start with with intro text (maybe two paragraphs combined). Then ... pay details.
Then Physical Demands/Work Environment paragraph.
Make sure not to include any extra text like "Other duties as assigned." we included as responsibility.
Check for duplication: Benefits list includes competitive salary and bonus package etc. Pay section includes salary range and bonus eligibility plus benefits again. Might be duplication but okay.
We need to preserve ALL substantive information; we must not invent or summarize away detail. So we need to keep the exact phrasing? with each responsibility as
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but suggests those are typical. Safer to include Physical Demands as a
About the role
then Responsibilities
then Requirements
then Qualifications
then Benefits
then Pay
then