Director, Product Marketing - HCM & Payroll
Product Marketing Strategy & Portfolio Leadership
Own the product marketing strategy for Sage's North American HCM, Payroll, Workforce Management, and AI portfolio.
Shape portfolio positioning, value propositions, and commercial strategy to drive growth, adoption, and market differentiation.
Influence roadmap, investment, segmentation, pricing, packaging, and go-to-market priorities through market and commercial insight.
Market, Customer & Competitive Insight
Lead customer, market, competitor, analyst, and commercial insight to inform strategic decision-making across the portfolio.
Translate evidence into actionable recommendations that influence product strategy, go-to-market priorities, and growth opportunities.
Champion a customer-centric approach that challenges assumptions and strengthens Sage's market position.
Positioning, Messaging & Value Proposition
Define differentiated positioning, messaging, and value propositions across products, segments, and buyer audiences.
Ensure consistent, evidence-based messaging that clearly communicates customer value and competitive differentiation.
Strengthen Sage's market narrative around connected HR, payroll, workforce management, and AI-powered solutions.
Go-to-Market Strategy & Commercial Performance
Lead go-to-market strategy and launch planning across the HCM and Payroll portfolio, ensuring commercial readiness and cross-functional alignment.
Drive adoption, retention, expansion, and revenue growth through effective launch execution and in-life optimisation.
Use performance insights to continuously improve commercial outcomes and customer impact.
Sales Enablement & Customer Growth
Define enablement strategies that equip Sales, Customer Success, and Partner teams to effectively position and sell Sage solutions.
Support migration, adoption, and customer growth initiatives through compelling value-based messaging and programmes.
Ensure enablement and adoption activities drive measurable business and customer outcomes.
Cross-Functional Leadership & Executive Influence
Partner with Product, Sales, Marketing, Customer Success, and senior leaders to align strategy, priorities, and execution.
Influence roadmap, commercial planning, and go-to-market decisions through data-driven recommendations and executive storytelling.
Create alignment across a complex global organisation, creating clarity and momentum across multiple workstreams.
Product Marketing Excellence & AI Adoption
Establish scalable product marketing standards, frameworks, and best practices that improve quality and commercial impact.
Coach and develop product marketing capability across teams and stakeholders.
Lead the adoption of AI-enabled tools and workflows to enhance effectiveness, efficiency, and decision-making.
Benefits
- Competitive annual bonuses (20%)
- Comprehensive health, dental, and vision coverage
- 401(k) retirement match (100% matching up to 4%)
- 32 days paid time off (22 personal days & 10 national holidays)
- 18 weeks of paid parental leave (offered 1 year after the start date)
- Sage Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
- Sage Foundation: 5 days paid yearly to volunteer
- $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
- Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)