Director, Product Marketing - HCM & Payroll

Product Marketing Strategy & Portfolio Leadership

• Own the product marketing strategy for Sage's North American HCM, Payroll, Workforce Management, and AI portfolio.
• Shape portfolio positioning, value propositions, and commercial strategy to drive growth, adoption, and market differentiation.
• Influence roadmap, investment, segmentation, pricing, packaging, and go-to-market priorities through market and commercial insight.

Market, Customer & Competitive Insight

• Lead customer, market, competitor, analyst, and commercial insight to inform strategic decision-making across the portfolio.
• Translate evidence into actionable recommendations that influence product strategy, go-to-market priorities, and growth opportunities.
• Champion a customer-centric approach that challenges assumptions and strengthens Sage's market position.

Positioning, Messaging & Value Proposition

• Define differentiated positioning, messaging, and value propositions across products, segments, and buyer audiences.
• Ensure consistent, evidence-based messaging that clearly communicates customer value and competitive differentiation.
• Strengthen Sage's market narrative around connected HR, payroll, workforce management, and AI-powered solutions.

Go-to-Market Strategy & Commercial Performance

• Lead go-to-market strategy and launch planning across the HCM and Payroll portfolio, ensuring commercial readiness and cross-functional alignment.
• Drive adoption, retention, expansion, and revenue growth through effective launch execution and in-life optimisation.
• Use performance insights to continuously improve commercial outcomes and customer impact.

Sales Enablement & Customer Growth

• Define enablement strategies that equip Sales, Customer Success, and Partner teams to effectively position and sell Sage solutions.
• Support migration, adoption, and customer growth initiatives through compelling value-based messaging and programmes.
• Ensure enablement and adoption activities drive measurable business and customer outcomes.

Cross-Functional Leadership & Executive Influence

• Partner with Product, Sales, Marketing, Customer Success, and senior leaders to align strategy, priorities, and execution.
• Influence roadmap, commercial planning, and go-to-market decisions through data-driven recommendations and executive storytelling.
• Create alignment across a complex global organization, creating clarity and momentum across multiple workstreams.

Product Marketing Excellence & AI Adoption

• Establish scalable product marketing standards, frameworks, and best practices that improve quality and commercial impact.
• Coach and develop product marketing capability across teams and stakeholders.
• Lead the adoption of AI-enabled tools and workflows to enhance effectiveness, efficiency, and decision-making.

Benefits

Competitive annual bonuses (20%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)