Director, Product Marketing - HCM & Payroll

Product Marketing Strategy & Portfolio Leadership

• Own the product marketing strategy for Sage’s North American HCM, Payroll, Workforce Management, and AI-enabled portfolio.
• Shape the commercial narrative across the portfolio, ensuring Sage has a clear, differentiated, and compelling position in the market.
• Connect customer needs, market dynamics, competitive alternatives, product capability, roadmap maturity, pricing, packaging, and route-to-market considerations into a clear product marketing strategy.
• Influence roadmap, investment, segmentation, packaging, pricing, and go-to-market prioritisation through evidence-based recommendations.
• Translate complex product and buyer nuance into clear strategic choices that support growth, adoption, retention, and market differentiation.

Market, Customer & Competitive Insight

• Lead the development of market, customer, competitor, analyst, product, and commercial insight across the HCM and Payroll domain.
• Establish a clear insight rhythm that ensures Product, Sales, Growth, Customer Success, Partner, and leadership teams have decision-ready evidence.
• Challenge assumptions, identify market opportunities, and surface risks or gaps that could affect commercial performance.
• Use customer feedback, win/loss insights, competitive research, commercial data, and product signals to inform positioning, roadmap discussions, launch priorities, and growth planning.
• Ensure insight is actionable, prioritised, and connected to business decisions rather than being purely descriptive.

Positioning, Messaging & Value Proposition

• Lead the development of differentiated positioning, messaging architecture, and value propositions across multiple buyer audiences, segments, products, and routes to market.
• Ensure messaging is clear, commercially relevant, evidence-led, and adaptable across regional and customer contexts.
• Strengthen Sage’s market narrative around connected HR, payroll, workforce data, financial management, and responsible AI.
• Ensure internal teams understand and consistently communicate why Sage, why now, and why this solution.
• Create messaging standards and governance that improve consistency, quality, and cross-functional adoption.

Go-to-Market Strategy & Commercial Impact

• Set strategic direction for go-to-market activity across the HCM and Payroll portfolio, ensuring launches and growth initiatives are prioritised, sequenced, and commercially focused.
• Lead cross-functional launch planning across Product, Sales, Growth & Performance Marketing, Customer Success, Partner, and regional teams.
• Define readiness expectations, identify dependencies, manage trade-offs, and ensure teams are aligned around launch objectives, audiences, messaging, timing, and success measures.
• Use performance data and post-launch learning loops to optimise adoption, pipeline impact, conversion, retention, and customer outcomes.
• Drive in-life optimisation across the portfolio, ensuring product marketing continues to support customer adoption, expansion, migration, and growth beyond initial launch.

Sales Enablement & Revenue Effectiveness

• Set the enablement strategy for Sales, Customer Success, Partner, and customer-facing teams across the HCM and Payroll portfolio.
• Ensure teams have the messaging, tools, competitive insight, customer proof points, talk tracks, and value narratives needed to engage buyers effectively.
• Partner with Sales and Revenue teams to understand commercial blockers and improve field readiness, buyer engagement, and customer conversations.
• Establish enablement rhythms that improve consistency, confidence, and effectiveness across regional teams.
• Ensure enablement is connected to measurable commercial outcomes and customer value.

Cross-functional Leadership & Executive Influence

• Build strong relationships with senior stakeholders across Product, Sales, Growth, Marketing, Customer Success, Partner, and leadership teams.
• Act as a strategic partner to Product and Commercial leaders, bringing market and customer evidence into roadmap, GTM, and investment discussions.
• Resolve ambiguity across teams by creating clarity on priorities, trade-offs, ownership, and decision-making.
• Influence without authority across a global matrixed organisation, building alignment at scale.
• Communicate confidently with executive audiences, using clear storytelling, sound judgement, and evidence to support recommendations.

Product Marketing Standards, Capability & AI Adoption

• Set repeatable product marketing standards, frameworks, and operating rhythms that improve quality, consistency, and commercial impact across the domain.
• Coach product marketers and cross-functional partners to improve positioning, messaging, launch readiness, insight development, and commercial storytelling.
• Lead the adoption of AI tools and modern marketing workflows within the domain to improve speed, quality, consistency, and scale.
• Ensure AI-enabled product marketing practices are used responsibly, with appropriate attention to accuracy, transparency, customer trust, and business relevance.
• Act as a change leader, helping teams adopt better ways of working and raising the overall maturity of product marketing.

Benefits

• Competitive annual bonuses (20%)
• Comprehensive health, dental, and vision coverage
• 401(k) retirement match (100% matching up to 4%)
• 32 days paid time off (22 personal days & 10 national holidays)
• 18 weeks of paid parental leave (offered 1 year after the start date)
• Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
• Sage Foundation: 5 days paid yearly to volunteer
• $5,250 tuition reimbursement per calendar year starting 6 months after the hire date
• Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)