Senior Product Marketing Manager - HCM & Payroll

Key Responsibilities

• Positioning & Messaging: Develop differentiated positioning, messaging and value propositions that clearly communicate customer value across multiple buyer audiences.
• Product Launches: Support the planning and execution of product launches, feature releases and adoption initiatives across the Human Resources & Payroll portfolio.
• Customer Migration Support: Contribute to migration initiatives by developing messaging, customer communications, enablement assets and adoption programs.
• Product & Market Strategy Support: Partner with Product Management to bring customer, competitive and market insight into product planning discussions, helping ensure solutions continue to meet evolving customer and market needs.
• Market & Competitive Intelligence: Conduct customer, market and competitor research to inform positioning, messaging and go-to-market activities.
• Sales Enablement: Develop sales tools, presentations, battlecards, customer-facing assets and enablement materials that improve commercial effectiveness.
• Go-to-Market Execution: Lead and support go-to-market initiatives across Payroll, HR and Human Capital Management offerings in partnership with Product, Sales, Growth and Customer Success teams.
• Regional Portfolio Support: Support the North American Human Resources & Payroll portfolio across the United States and Canada, helping drive customer adoption, retention, migration and growth initiatives.
• Customer Insight: Gather and synthesize customer feedback and market insights to support product marketing activities and help inform product direction.
• Regional Stakeholder Engagement: Build strong relationships with regional Sales, Product, Growth, Customer Success and Partner stakeholders across North America to ensure alignment and successful execution.
• Cross-functional Collaboration: Work closely with Product, Sales, Growth, Customer Success and Partner teams to drive alignment and successful execution in a global matrixed organization
• AI-enabled Execution: Leverage AI tools and modern marketing workflows to improve speed, quality and scale of Product Marketing activities.
• Thought Leadership: Support the creation of customer-facing content and market narratives that strengthen Sage’s presence within Human Resources & Payroll.

About the Role

This is a high-impact role for a product marketer who can define a compelling value proposition, deeply understand customer pain points, and bring strong sales motion and revenue awareness to how messaging is built and used in the market.

Requirements

• 6+ years of product marketing experience in B2B SaaS, ideally positioning HCM or Payroll solutions.
• Strong communication and storytelling capability with the ability to simplify complex concepts into clear customer value.
• Commercially aware with understanding of SaaS customer journeys, go-to-market strategy and growth dynamics.
• Strong execution capability with a bias for action.
• Ability to effectively collaborate cross-functionally across Product, Sales, Growth and Customer Success teams within a global matrixed organization.
• Customer-focused mindset with interest in understanding market dynamics and customer needs.
• AI-curious and open to embedding AI into day-to-day workflows and execution.
• Comfortable operating in ambiguity and balancing both strategic and operational responsibilities.