Director, Product Marketing - HCM & Payroll

hackajob · Atlanta, GA · 1 wk ago

HybridMarketingFull-time

Own the product marketing strategy for Sage’s North American HCM, Payroll, Workforce Management, and AI-enabled portfolio.
Shape the commercial narrative across the portfolio, ensuring Sage has a clear, differentiated, and compelling position in the market.
Connect customer needs, market dynamics, competitive alternatives, product capability, roadmap maturity, pricing, packaging, and route-to-market considerations into a clear product marketing strategy.
Influence roadmap, investment, segmentation, packaging, pricing, and go-to-market prioritisation through evidence-based recommendations.
Translate complex product and buyer nuance into clear strategic choices that support growth, adoption, retention, and market differentiation.

Lead the development of market, customer, competitor, analyst, product, and commercial insight across the HCM and Payroll domain.
Establish a clear insight rhythm that ensures Product, Sales, Growth, Customer Success, Partner, and leadership teams have decision-ready evidence.
Challenge assumptions, identify market opportunities, and surface risks or gaps that could affect commercial performance.
Use customer feedback, win/loss insights, competitive research, commercial data, and product signals to inform positioning, roadmap discussions, launch priorities, and growth planning.
Ensure insight is actionable, prioritised, and connected to business decisions rather than being purely descriptive.

Lead the development of differentiated positioning, messaging architecture, and value propositions across multiple buyer audiences, segments, products, and routes to market.
Ensure messaging is clear, commercially relevant, evidence-led, and adaptable across regional and customer contexts.
Strengthen Sage’s market narrative around connected HR, payroll, workforce data, financial management, and responsible AI.
Ensure internal teams understand and consistently communicate why Sage, why now, and why this solution.
Create messaging standards and governance that improve consistency, quality, and cross-functional adoption.

Set strategic direction for go-to-market activity across the HCM and Payroll portfolio, ensuring launches and growth initiatives are prioritised, sequenced, and commercially focused.
Lead cross-functional launch planning across Product, Sales, Growth & Performance Marketing, Customer Success, Partner, and regional teams.
Define readiness expectations, identify dependencies, manage trade-offs, and ensure teams are aligned around launch objectives, audiences, messaging, timing, and success measures.
Use performance data and post-launch learning loops to optimise adoption, pipeline impact, conversion, retention, and customer outcomes.
Drive in-life optimisation across the portfolio, ensuring product marketing continues to support customer adoption, expansion, migration, and growth beyond initial launch.

Set the enablement strategy for Sales, Customer Success, Partner, and customer-facing teams across the HCM and Payroll portfolio.
Ensure teams have the messaging, tools, competitive insight, customer proof points, talk tracks, and value narratives needed to engage buyers effectively.
Partner with Sales and Revenue teams to understand commercial blockers and improve field readiness, buyer engagement, and customer conversations.
Establish enablement rhythms that improve consistency, confidence, and effectiveness across regional teams.
Ensure enablement is connected to measurable commercial outcomes and customer value.

Lead product marketing strategy for customer migration, adoption, retention, and growth initiatives across the North American HCM and Payroll portfolio.
Shape customer-facing messaging and engagement strategies that support confidence, clarity, and adoption through periods of change.
Partner with Customer Success, Product, Growth, and Sales teams to identify adoption barriers and build programmes that help customers realise value.
Ensure migration and adoption narratives are grounded in customer needs, commercial priorities, and product readiness.
Support growth initiatives that strengthen customer relationships and expand Sage’s relevance across HR, payroll, finance, and workforce management workflows.

Build strong relationships with senior stakeholders across Product, Sales, Growth, Marketing, Customer Success, Partner, and leadership teams.
Act as a strategic partner to Product and Commercial leaders, bringing market and customer evidence into roadmap, GTM, and investment discussions.
Resolve ambiguity across teams by creating clarity on priorities, trade-offs, ownership, and decision-making.
Influence without authority across a global matrixed organisation, building alignment at scale.
Communicate confidently with executive audiences, using clear storytelling, sound judgement, and evidence to support recommendations.

Set repeatable product marketing standards, frameworks, and operating rhythms that improve quality, consistency, and commercial impact across the domain.
Coach product marketers and cross-functional partners to improve positioning, messaging, launch readiness, insight development, and commercial storytelling.
Lead the adoption of AI tools and modern marketing workflows within the domain to improve speed, quality, consistency, and scale.
Ensure AI-enabled product marketing practices are used responsibly, with appropriate attention to accuracy, transparency, customer trust, and business relevance.
Act as a change leader, helping teams adopt better ways of working and raising the overall maturity of product marketing.

Competitive annual bonuses (20%)
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

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