Director, Product Marketing - Agency

About the role

We're hiring a Director, Product Marketing — Agency for a hybrid role (1-2 days a week in-office) with occasional travel, leading product marketing strategy and execution for the largest buyer segment in Applied's portfolio.

Responsibilities

• Set the product marketing strategy for the agency segment, aligned to Applied's portfolio strategy and corporate priorities.
• Own positioning, narrative, and market direction for agency buyers across Epic and EZLynx.
• Lead, develop, and grow a team of product marketers.
• Build a culture of excellence through scalable programs, outcome-based accountability, and continuous learning.
• Mentor talent and develop the next generation of PMM leaders at Applied.
• Govern the launch process across the agency portfolio, ensuring cross-functional alignment with Product, Sales, Customer Success, and Demand Gen to maximize revenue and adoption impact.
• Partner with Sales Enablement and CX leadership to ensure PMM output drives pipeline, competitive win rate, and adoption.
• Sponsor key enablement programs and own the agency-side sales narrative.
• Drive the competitive intelligence motion for the agency segment, partnering with the team's broader competitive program and contributing to portfolio-level insights.
• Partner with Product Management and Operations leadership as a trusted strategic advisor on roadmap, positioning, and pricing decisions for the agency portfolio.
• Own and report on marketing-influenced business metrics: pipeline contribution, competitive win rate, adoption, and launch outcomes. Use data to continuously refine GTM strategy and execution.
• Champion and contribute to Applied PMM's use of AI tooling, custom skills, and scalable systems to compound team impact.

Requirements

• 8-10+ years in B2B product marketing, with 3-5+ years of people management experience including managing senior ICs or other managers.
• Proven track record leading product marketing strategy for a major product line, business unit, or buyer segment in an enterprise SaaS or platform business.
• Demonstrated success building and developing PMM talent, including hiring, coaching, and growing senior individual contributors and lead PMMs.
• Strong executive presence and ability to influence cross-functional partners at the VP and C-suite level.
• Experience in complex, multi-stakeholder, or regulated industries (insurance, financial services, healthcare) strongly preferred.
• Experience working in AI-forward marketing teams or driving AI adoption within marketing functions is a strong plus.

Qualifications

• Excellent written, verbal, presentation, and public speaking skills, including comfort representing the company with analysts, partners, and at industry events.
• Strong financial acumen and experience contributing to pricing strategy, budget planning, and headcount decisions.
• Data-driven mindset with proven ability to use analytics to guide GTM strategy.
• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.

Benefits

• A comprehensive benefits and compensation package that centers our teammates and helps them to bring their best to work every day.
• Medical, Dental, and Vision Coverage.
• Holiday and Vacation Time.
• Health & Wellness Days.
• A Bonus Day for Your Birthday.

Pay

Targeted starting base salary in the United States for this position ranges from $150,000 - $180,000 USD.

Schedule

Hybrid: in-office 1-2 times a week based out of either our Atlanta, Chicago, Dallas, Lincoln, or Toronto (Canada) offices.