Director Product Management - Customer Data Platform(Remote Or Hybrid)

About the role

The Customer Data Platform (CDP) Product team is a global organization within Marketing at Target. They build Target’s next generation connected enterprise and guest experience platforms, unifying guest data and enabling AI-first, real-time personalization at scale.

Responsibilities

• Set the overall strategic vision for your product space and product team
• Achieve identified business outcomes and metrics
• Manage the product’s budget and financials
• Create interoperability across CDP, upstream data sources, downstream campaign and activation systems, and external partner networks
• Build, coach, and mentor a strong team of product owners
• Drive product discovery with key stakeholders to validate hypotheses and concepts with customers
• Provide competitive analysis, drive decision making, assess the health and effectiveness of your products and related P&L impacts, and deliver recommendations to key stakeholders

Requirements

• Four-year degree or equivalent experience
• 10+ years of product management experience
• Experience building and scaling data platforms in martech/adtech, audience platforms, or personalization
• Leading, coaching, and developing product teams while fostering a culture of transparency, accountability, and enterprise collaboration
• Demonstrated ability to work closely with engineering, data science, and architecture teams to develop scalable, cloud-native, near-real time pipelines and high-reliability systems
• Strong communication skills with a proven track record influencing senior leaders and cross-functional stakeholders across large enterprise organizations
• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas)
• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners

Qualifications

• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners

Skills

• Expert in agile product development (e.g., user stories, iterative development, scrum teams, sprints, personas)
• Strategic mindset and bias for action with a strong ability to define OKRs, drive measurable outcomes, and lead product discovery using data-driven decision making
• Proven success driving platform modernization - including cloud migration, real-time analytics, data quality frameworks, governance, and privacy-forward design
• Strong ability to build relationships and align diverse teams across Marketing, Digital, Retail Media, Engineering, and external media & technology partners

Benefits

• Comprehensive health benefits and programs
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

Pay

The pay range is $149,000.00 - $268,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications.

Schedule

This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs.