Director, Paid Social (Remote US)

Overview

Fanatics Betting & Gaming is seeking a strategic Director, Social to lead paid social media strategy, execution, and performance.

Responsibilities

• Own the overall paid social strategy, execution standards, and performance roadmap across Fanatics Sportsbook and Casino.
• Set channel-level goals, forecasts, budgets, KPI frameworks, and performance targets in partnership with Marketing leadership, Finance, Analytics, and business stakeholders.
• Lead investment allocation across OSB and OC, balancing acquisition scale, efficient payback, brand impact, creative learning, and long-term customer value.
• Oversee campaign architecture, media planning, audience strategy, bidding, creative testing, platform diversification, and measurement across Meta, TikTok, Snap, X, Reddit, and emerging paid social channels.
• Manage, coach, and develop Senior Social Media Planners/Buyers, ensuring clear ownership, high-quality execution, and consistent operating rhythms across the team.
• Lead agency and platform partner relationships, including strategic roadmaps, quarterly business reviews, troubleshooting, and performance improvement plans.
• Partner with Creative and Brand teams to build a scalable creative testing engine across sports, casino, product, promotion, influencer, partnership, and evergreen content themes.
• Partner with Analytics and Marketing Technology teams to strengthen attribution, incrementality testing, conversion tracking, MMP integrations, reporting automation, and customer journey insights.
• Drive structured testing roadmaps across creative, audiences, bidding, landing pages, app events, platform betas, and emerging social formats.
• Build integrated strategy with organic team to ensure proper balance between owned, earned, and paid social media.
• Establish quality assurance processes for creative assets, ad copy, offer messaging, destination URLs, state eligibility, responsible gaming language, tracking parameters, and budget controls.

Qualifications

• 10+ years of experience in paid social, performance marketing, growth marketing, or digital media, with significant hands-on and leadership experience in social media buying.
• 3+ years of people management experience, including experience developing managers or senior individual contributors.
• Proven ability to manage large, multi-market paid social budgets tied to acquisition, revenue, payback, brand, and lifetime value goals.
• Deep expertise across Meta, TikTok, Snap, X, Reddit, MMPs (e.g. AppsFlyer), analytics platforms, and paid social measurement tools.
• Strong understanding of creative testing, audience strategy, CAC, CPA, ROAS, LTV, payback, incrementality, market share, and performance forecasting methodologies.
• Experience managing agencies, platform partners, creative stakeholders, cross-functional teams, and executive-level business reviews.
• Strong communication and presentation skills, with the ability to translate complex performance and creative data into clear business decisions.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Extensive knowledge of the sports betting and gaming industry preferred.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.