Director, Paid Social

About the role

Tinuiti is seeking a Director, Paid Social to lead a portfolio of clients and drive growth through strategic social media campaigns. This role requires a proven track record in Paid Social with a focus on multiple platforms and a strong ability to communicate complex ideas to senior stakeholders.

Responsibilities

• Own senior-stakeholder relationships and the growth agenda; turn business goals into a full-funnel Social plan and secure alignment on options and trade-offs.
• Lead onboarding, transitions, and escalations with clarity and speed; bring renewal, expansion, and cross-sell opportunities and support new business narratives.
• Orchestrate responsible use of platform automation and features across teams; pilot, measure, and scale.
• Embed Bliss Point insights in planning and budget allocation; close feedback loops with Product and Analytics.
• Connect the dots across channels for clients; explain how Social complements Search, Commerce/Retail Media, CRM, TV/Audio, and Creative; propose integrated plans and a straightforward measurement approach to prove combined lift.
• Codify reusable playbooks; educate clients and internal teams; stay current on industry and platform shifts and bring pragmatic innovation.

Requirements

• Experience: 10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).
• People leadership: 3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.
• Cross-channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
• Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics; can set growth-first innovations with clear thresholds and reads; translate Bliss Point insights into plans.
• Channel financial acumen: Partners with Pod Leader/Finance on margin, utilization, capacity for your team.
• Executive presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.

Qualifications

• Experience: 10+ years in Paid Social with proven results at scale across multiple platforms (Meta, TikTok, Pinterest, Snapchat, Reddit; LinkedIn/X as relevant).
• People leadership: 3+ years managing managers and senior ICs preferred; hiring, coaching, performance, and succession.
• Cross-channel literacy and communication: able to connect Social to Search, Commerce/Retail Media, TVAD, and Creative in simple, persuasive narratives.
• Product/measurement: Meta Advantage+/value, TikTok Smart Performance, Pinterest Performance+; GA4 and platform analytics; can set growth-first innovations with clear thresholds and reads; translate Bliss Point insights into plans.
• Channel financial acumen: Partners with Pod Leader/Finance on margin, utilization, capacity for your team.
• Executive presence: clear, concise storytelling; expectation setting; confident with senior clients and internal leaders.

Skills

• Strong leadership and people management skills.
• Ability to communicate complex ideas clearly and persuasively.
• Proven track record in Paid Social with a focus on multiple platforms.
• Experience in using platform automation and features.
• Knowledge of Bliss Point insights and their application in planning and budget allocation.
• Excellent financial acumen and ability to manage margins and utilization.
• Executive presence and ability to influence senior stakeholders.

Benefits

We offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request.

Pay

The hiring salary range for this role is $130,000 - $145,000.

Schedule

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Disclosures

We are committed to providing a safe and inclusive workplace for all employees. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Disclaimer

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.