Creative Director, Paid Social (Remote)

About the role

Forbes Advisor is hiring a Creative Director of Paid Social to own end-to-end creative across our Health vertical, a portfolio that today includes weight loss medications, hair loss, hearing, TRT, and dating. You will concept, write, direct, and supervise editorial on the paid social and native creative that drives acquisition for Forbes and its partners, and you will lead a pod of creatives doing the same. This is a direct-response storyteller's role layered with creative management responsibility.

Responsibilities

• Own end-to-end creative for the Health vertical: concept, copy, direction, post, and the operating system(s) that produces it.
• Lead the Health creative pod (Creative Leads, editors, producers).
• Hire, develop, and raise the bar across the team.
• Partner with the VP Creative on org design as the team grows.
• Concept new storytelling angles and write or supervise scripts from blank page to final cut across paid social and native video.
• Stay hands-on for hero or category-defining work.
• Produce across the full range of content modes the vertical demands: remote UGC, in-studio and on-location shoots, and AI-generated content.
• Match production mode to pipeline needs.
• Direct documentary-style, on-camera interviews with doctors, telehealth providers, patients, and UGC creators.
• Coach others on the team to direct interviews to the same bar.
• Collaborate with editors from pre-production through delivery. Own the cut on hero work, supervise the rest.
• Analyze performance data and use it to drive incremental and step-change creative optimizations that scale.
• Keep persuasion and compliance aligned rather than in tension.
• Provide regular updates on creative performance, hiring, and craft initiatives to the Creative leadership team and to Health vertical stakeholders.
• Available to travel to locations to film, gather footage, and conduct interviews.

Requirements

• 10+ years of direct-response creative experience in performance-driven environments (supplements, health, telehealth or comparable), with at least 3 years in a creative management role.
• Demonstrated experience leading and growing a creative team of 5+ individual contributors across writing, directing, and post.
• Portfolio of video ads with clear performance attribution. We want to see the actual work and hear the actual results, including work your team produced under your direction.
• Mastery of direct-response narrative architecture: hook, problem, mechanism, proof, transition, offer, and CTA. Working command of the modern direct-response canon.
• AI-augmented creative fluency. Regular use of AI tools across ideation, scripting, and post.
• Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content. You can pick the right mode for the brief.
• Strong on-set craft. You can run a shoot yourself, direct non-actor talent, and hold the bar from concept through final cut.
• Editorial voice fluency. You can direct an interview that feels like a real conversation and shape a story that feels like a story, not a sales letter shot on camera.
• Comfortable working inside compliance rails (FDA-style health claims, regulated health category language, partner brand guardrails).
• Strong collaboration skills across Creative, Buying, vertical GMs, Editorial, Brand, and Legal.
• Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
• Excellent communication and organizational skills.