Creative Director (remote US)

Responsibilities

• Leads creative function for Direct-to-Consumer brands and channels, working as both an individual contributor, as well as a manager of internal and external resources.
• Ensures a high standard and quality of work, delivering on consistency in brand look, feel, and experience, regardless of assigned resource; provide creative quality control over concepts and execution.
• Assigns requested work to the appropriate resource based on project needs, and inspires excellence in outcome by providing direction and constructive feedback, while meeting the needs of the requesting partners
• Lead the creation, execution, and continual evolution of brand guidelines.
• Identify opportunities to improve creative output and process, and provide recommendations to develop the creative team to meet future demands.
• Helps the team balance creative vision with business objectives and priorities.
• Works closely with the Brand and Platform teams to develop and interpret a clear creative vision.
• Attends meetings, handle cross-team interaction, pitch concepts in a compelling manner; communicate and monitor project progress.
• Stays up to date with new innovations and industry trends.
• Trains and support team members in developing and deepening their technical skills.
• Contributes to organizational learnings and process improvement.
• Leads with passion, guide & coach the team on career direction, development, growth and performance.

Qualifications

• Portfolio demonstrating performance-driven digital and e-commerce creative required
• 8+ years experience in graphic design and/or interactive design with at least 3 years of experience working with a focus on an e-commerce and/or performance marketing design.
• 3+ years experience managing both internal and external resources to hit quality, budget and timeline requirements.
• Expertise with Adobe and Canva’s full suite of creative tools (or similar)
• Expertise with (and enthusiasm for) leveraging AI creative tools (e.g. Sora, Nano Banana) for concepting and refining designs.
• Proven ability to influence stakeholders and align creative strategy with business goals
• Portfolio demonstrating performance-driven digital and e-commerce creative
• Understanding best practices for performance-focused digital marketing creative
• Staying up on industry trends around best UI and UX practices and what drives design performance (e.g., CTR, CVR, ROAS) in a direct-to-consumer environment
• Empathy for our end consumer, always thinking about design as a visual medium for communication.
• Solutions-oriented and collaborative approach