Director of Creative Production, Paid Social & Native (Remote)
About the role
We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.
Responsibilities
- Own end-to-end production for paid social and native creative across all four verticals (Health, FinServ, Insurance, Home & SMB).
- Hire, develop, and retain a team of senior Editor/Designers (combined motion and static skillset, generalist across categories) and post production staff.
- Source, vet, onboard, and manage a flexible contract roster of Producers, Shooters, and Crew across the US.
- Source and manage freelance casting directors, and build and maintain a library of remote UGC creators to cast from at speed.
- Own shoot operations end-to-end: pre-production, casting, locations, on-set production, and post.
- Own post-production workflows, DAM and asset library standards, and the production-to-launch handoff.
- Own AI-augmented production tooling and workflows: templates, prompt libraries, automated post, generative video.
- Manage shoot budgets and contractor billing. Partner with Finance on production spend forecasting.
- Partner with Creative Directors to translate creative briefs into shootable, produceable plans that hold the bar.
- Set quality standards for every output mode (UGC, in-studio, on-location, AI) and audit consistency across verticals.
- Available to travel to locations to run shoots and supervise production.
Requirements
- 8+ years in direct-response or paid social creative production, with at least 3 years managing a production team.
- Demonstrated experience hiring, developing, and retaining generalist Editor/Designers (motion and static combined role) or comparable production hires.
- Experience managing both full-time teams and contract or freelance production rosters.
- Strong on-set craft. You can run a shoot yourself, direct non-actor talent, manage time and budget, and ship usable footage.
- Production fluency across multiple content modes: remote UGC at volume, in-person studio and location shoots, and AI-generated or AI-assisted content.
- AI-augmented production fluency. Regular use of AI tools across ideation, post-production, asset generation, and operations.
- Demonstrated speed and volume in performance marketing environments. Comfortable running multiple shoots and dozens of cuts per week without dropping the bar.
- Budget management for shoots and contractor billing.
- Vendor and freelance talent relationship management across producers, DPs, shooters, and post talent.
- Strong collaboration skills across Creative, Buying, Finance, Legal, and external partners.
- Self-starter with an entrepreneurial mindset, comfortable in a start-up style operating environment.
- Excellent communication and organizational skills.
Strong pluses
- Direct experience producing for regulated DR categories (Health, FinServ, Insurance, or comparable).
- An existing network of go-to freelance Producers, DPs, Shooters, and post talent.
- Familiarity with DAM systems (Air, Frame.io, or comparable) and production project management tooling.
- Experience building reusable AI workflows for creative production: templates, Claude Projects or custom GPTs, prompt libraries, or agentic tooling that compounds team output without diluting craft.
- Comfort reading performance dashboards (Looker, Tableau, in-platform reporting) to inform production priorities.
- Background in long-form, documentary, or narrative production that has translated to short-form DR.
Benefits
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.