Director, Paid Social

About the role

The Paid Social Director leads a team of Paid Social specialists for a client or group of brands. They oversee the planning, development, and management of paid social strategy and campaigns across assigned brands/clients. They work closely with the media and platform activation teams to maintain campaign quality and drive performance against client goals. The Director ensures strong vendor partner relationships and communicates platform changes and best practices to clients. They assist in staffing, revenue projections, Points-of-View, and process development.

Responsibilities

• Strong understanding of the digital landscape
• Extensive knowledge of the role of social as part of a holistic media plan
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Understands and manages scope of work and flags scope creep on assigned accounts
• Provides consistent team leadership, driving team education and goals-setting
• Key point of contact and primary social escalations-point for assigned client(s)

Qualifications

• 9 years biddable paid social media campaign management experience
• Experience in managing a team
• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus