Director, Paid Search

Client-Centric

Own executive relationships and the client growth agenda: align strategy to P&L, inventory, and customer journey; frame trade-offs and secure decisions in QBRs/steercos on options/trade-offs.

Align full-funnel Search plans to business goals.

Anticipate issues and drive escalations to resolution; ensure transparency and trust with senior stakeholders.

Lead onboarding, transitions, escalations, renewals/expansion; support new business with clear narratives tied to impact.

Product-Led

Orchestrate automation and platform strategy (e.g., value-based bidding, Performance Max) across accounts in the Pod; set guardrails and adoption standards.

Integrate Bliss Point insights (Rapid MMM, Always-On Incrementality, Brand Equity, Creative Insights, Forecasting, Customer Insights) into allocation and testing; close feedback loops with Product/Analytics.

Data & Measurement-Driven

Institutionalize hypothesis-driven planning: set test roadmaps with powered designs (control/holdout where feasible), decision thresholds, and governance.

Ensure data quality (tags, feeds, UTM/GA4) and communicate model caveats; require financial impact narratives (forecast vs. actual) for major decisions.

The Tinuiti Way

Connect channel depth to cross-channel growth; educate clients on measurement trade-offs; codify reusable frameworks and playbooks; raise the craft bar across the Pod.

Owner Mindset

Drive accountability for outcomes (Rocks/KPIs), eliminate process/spend waste, and accelerate adoption of effective practices; model speed and follow-through.

People Leader

Build and lead a high-performing team: clear goals and Rocks, weekly 1:1s, timely feedback, skill development, and succession pipeline; coach managers.

Install operating rhythm and governance (scorecards, QA, playbooks) that sustain performance and improve consistency across the Pod.

Professional & Technical Qualifications

• Experience: 10+ years in Paid Search/Shopping with proven results at scale (> $1M monthly); executive client communications and decision facilitation.
• People leadership: 3+ years’ direct management required; experience leading managers and senior ICs; hiring, coaching, and performance management.
• Platform/tech: Google/Microsoft Ads, Merchant Center; SA360/Skai; competitive tools (Auction Insights, Adthena/SpyFu); comfort with scripts/workflow automation.
• Cross-channel literacy: connect Paid Search to SEO, Social, Commerce/Retail Media, TVAD, Creative in simple executive narratives.
• Channel financial acumen: margin/utilization/capacity management, reliable forecasting with Finance and Pod Leadership; staffing aligned to priorities.
• Measurement/analytics: GA4; experiment design (sample size/power), forecasting, and financial modeling; can synthesize MMM/Incrementality and platform signals.
• Product/AI: Portfolio-level orchestration of value-based bidding/Performance Max with guardrails; integrates Bliss Point insights into planning; drives adoption and feedback loops.
• Communication and leadership: Executive-ready narrative, risk framing, and change leadership across clients and internal teams.
• Certifications: Google Ads Search and Shopping (or completed within first 60 days).
• Additional Google certifications are a plus.

Hiring Salary Range

$130,000 - $145,000.

Benefits

• Unlimited PTO
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources