Director, Paid Search

Overview

The Paid Search Director provides functional management and leadership to a team of experienced paid search marketers. The Director is responsible for staffing, revenue projections, process development, leading client search programs, providing strong cross-functional contribution and business development. The goal of this role is to manage their client and team as a book of business, ensuring a clear vision for the future, deep collaboration across internal and vendor partners and scaling impact agency-wide through point of view documentation, process refinement and contribution to practice-wide operational approach.

Responsibilities

• Oversight of enterprise-scale Search team, establishing overall strategic vision and driving tactical excellence, innovation and collaboration
• Deeply understand client leadership partners, priorities, and pain-points, proactively setting goals, sharing perspectives and approach-based solutions
• Cultivate client leadership relationships both at the brand level and beyond, serving as a trusted advisor for ideation, partner concern or action plan creation
• Represent Search in broader client leadership conversations, actively contributing and/or leading communications
• Create a culture of transparency, comradery, and accomplishment within their team, setting overarching objectives and celebrating accomplishments
• Drive team process, financial accountability, training and protocol sharing
• Establish and document client-level optimization, innovation and planning approaches, creating timelines, templates and scaled resources
• Support career growth of those responsible for career growth of others, setting clear and consistent expectations by level across the team
• Determine new ways to partner across Channels and integrate beyond Search
• Represent capability in deliverable and fee scoping workstreams, advocating and rationalizing team's staffing needs and partnering across interested parties to address
• Leader in establishing and documenting POVs and product updates, proactively finding opportunities to up-level our approach
• Identify Practice-wide needs or gaps, lead workstreams and/or goal committees to evolve the Search Practice
• Develop top-to-top relationship with key vendor partners to ensure shared priorities and client-facing messaging are clear

Qualifications

• Ability to multi-task and manage one’s time, demonstrating personal organization and meet deadlines while maintaining attention to detail
• Ability to take and/or set initial direction, proactively provide proposed solutions and status updates
• Ability to anticipate problems before they happen and creatively problem solve
• Enterprise client management and account planning experience
• Exhibits integrity, trust and investment in self-development
• Adherence to agency procedures (timesheets, required trainings, 360 feedback, etc)
• Proven ability to lead people and projects
• Experience managing a team of 7+
• Bachelor’s degree or equivalent experience preferred, with 10+ years of direct Search campaign management
• Healthcare industry knowledge a plus