Paid Search Director

About the role

This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients. Responsible for all aspects of executing paid digital media campaigns on networks like Google, Bing and more.

Responsibilities

• Lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• Create compelling and engaging ads with our creative team and deliver outstanding communication, service and campaign performance for our clients.
• Execute paid digital media campaigns on networks like Google, Bing and more, including initial planning, implementation, monitoring, optimization, analysis and reporting.
• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.).
• Leverage real-time data dashboards and reporting tools to communicate campaign performance to clients and create a clear roadmap for the future.
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
• Continuously measure and optimize campaign performance while establishing benchmarks and recommending future tests.
• Communicate with clients on all elements of the campaign, including planning, performance, and project status.
• Prepare reports and present results to clients and management.
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.).
• Develop marketing strategies and marketing plans to support and achieve the client's business objectives.
• Build effective relationships with all clients.
• Gather data on consumer, competitor, and market conditions.

Requirements

• 5+ years of performance marketing experience required, specifically an emphasis on paid search.
• Experience in scaling/increasing campaign spends while maintaining or improving KPIs.
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables.
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture.
• Ability to work in a fast-paced environment while managing time effectively.

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits.
• Life and Accident Insurance Plans.
• Short and Long Term Disability Plans.
• Employee Assistance Programs.
• Family Forming Plans.
• Cigna Secure Travel.
• Health Savings Account (HDS).
• Health Care Flexible Spending Account (FSA).
• Limited Purpose FSA.
• Dependent Care FSA.
• Access to MetLife Legal Plan Services.
• 401k Match Plans.
• Commute Transportation Benefits.
• Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace.
• Paid Holidays.
• Flexible / Numerous PTO Days.
• Volunteer Days.
• Free Company Lunches.
• Half-Day Fridays All Year (Not Just in the Summer!)
• New MacBook Pros and Additional Monitor on Your First Day.
• Communal Meeting Rooms and Standing Workstations are Available in our NY Office.
• Company Events & Happy Hours.
• 10 Week Paid Parental Leave.
• Tuition Reimbursement Of Up To $5,000.