Director, Paid Search

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

About the role

• Develop and execute comprehensive paid search strategies to drive traffic and conversions
• Monitor and analyze campaign performance metrics to optimize campaigns
• Collaborate with cross-functional teams to align paid search efforts with broader marketing goals
• Stay current with industry trends and best practices in paid search

Responsibilities

• Develop and execute comprehensive paid search strategies to drive traffic and conversions
• Monitor and analyze campaign performance metrics to optimize campaigns
• Collaborate with cross-functional teams to align paid search efforts with broader marketing goals
• Stay current with industry trends and best practices in paid search

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or related field
• 5+ years of experience in paid search, digital marketing, or a related field
• Experience managing multiple campaigns and optimizing performance
• Strong analytical skills and ability to interpret data
• Excellent communication and collaboration skills

Qualifications

• Proven success in driving traffic and conversions through paid search campaigns
• Experience with Google Ads, Bing Ads, and other major PPC platforms
• Understanding of SEO principles and how they impact paid search performance
• Ability to work independently and manage multiple projects simultaneously

Skills

• Advanced proficiency in Excel and Google Analytics
• Experience with SQL or other data analysis tools
• Knowledge of Google Tag Manager and other tracking tools
• Strong problem-solving and critical thinking skills

Benefits

• Flexible remote work option
• Competitive salary commensurate with experience
• Health insurance coverage
• 401(k) retirement plan
• Annual bonus based on company and individual performance

Pay

Competitive salary commensurate with experience

Schedule

Full-time