Director, Paid Media

VaynerMedia is a global integrated creative and media agency built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

About the role

The Media Director, Buying will oversee high-level operations management, foster client relationships, and lead buying strategy and executional excellence. Reporting to a Senior Vice President of Media, you will collaborate with a cohesive team of buying, planning, and analytics professionals across one or more clients. Directors work closely with clients, platform representatives, and vendors to ensure VaynerMedia remains at the forefront of buying trends. We seek leaders who prioritize team success, providing thought leadership, guidance, and fostering growth within the agency.

Responsibilities

• Oversee a team of media buyers/planners, providing leadership, mentorship, vision, and technical expertise through regular feedback sessions, guidance, and problem-solving discussions.
• Act as the key contact for client and platform partners, serving as a trusted leader and voice.
• Lead check-ins with key account and media counterparts to ensure projects progress thoughtfully, meet high-quality standards, and exceed client expectations.
• Develop and deliver sophisticated media investment strategies derived from industry insights and QA reporting.
• Create media plans, assist in presentation material development, and provide strategic guidance during client reporting calls.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies that drive tangible business outcomes for large brands.
• Establish internal policies and points of view on agency partnerships, the digital media landscape, and current client business cases.
• Provide thought leadership on unit operations, setting internal and external expectations for daily business execution realities.
• Manage communications with senior leadership, highlighting crucial aspects of client business and urgent needs.
• Proactively bring new and emerging opportunities to clients, pushing the boundaries of media excellence.
• Forge and maintain client relationships to ensure the well-being of both the immediate team and the larger agency.
• Work with HR to teach, engage, and grow direct reports while fostering a positive work environment.

Requirements

• A minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large-scale digital media programs that drove tangible business outcomes.
• Proven expertise in large-scale media buying across major paid social, SEM, and other biddable platforms, with an emphasis on paid social.
• Fluency with analytics, attribution, and measurement systems.
• Ability to lead by example in attention to detail, work ethic, empathy, and professionalism both internally and externally.
• Passion for today’s digital and mobile consumers, with a drive to develop brand-specific strategies and seek innovative partners/platforms for new opportunities.
• Experience navigating a portfolio of brands within larger conglomerates or business groups, understanding unique company architectures, and building stakeholder relationships.
• Strong media expertise to guide clients’ marketing goals using syndicated, proprietary, and analyst data.
• Commitment to adopting new techniques and technologies relevant to clients’ media strategies.

Benefits

• Employer-sponsored 401k with match
• Medical, dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and wellness benefits

Pay

Base Salary: $125,000 - $155,000 USD

Schedule

This position is currently designated as hybrid and is subject to the company's workplace attendance and in-office work requirements.