Director, Paid Media

About the role

We’re looking for a Director, Paid Media to lead our paid media function and Google Ads strategy across a portfolio of law firm clients. This role reports into the Performance team and is responsible for leading, developing, and holding accountable a team of paid media professionals while maintaining oversight of campaign strategy, execution, and client outcomes. This role is focused primarily on Google Search in some of the most competitive and expensive legal markets, where every click, dollar, lead, and signed case matters. Success is not measured by impressions or traffic. It is measured by qualified leads, signed cases, efficient acquisition costs, and sustainable client growth. The ideal candidate combines deep Google Ads expertise with strong people leadership, analytical thinking, strategic decision making, and a consistent drive to improve performance. They know how to establish clear standards, coach a team, identify performance gaps, and use data, automation, and AI to build a stronger paid media function.

The successful Director, Paid Media builds a high performing and accountable team, establishes clear standards, and consistently improves paid media outcomes across the client portfolio. They understand that every optimization should improve business results, not simply campaign metrics. They make decisions backed by data, embrace AI as a competitive advantage, and create repeatable strategies that improve lead quality, efficiency, signed case volume, and return on ad spend. Most importantly, they know how to lead a team that wins in highly competitive markets where thoughtful strategy and disciplined execution consistently outperform larger budgets.

Responsibilities

• Lead, coach, and develop a team of paid media professionals responsible for campaign strategy, execution, optimization, and reporting.
• Establish clear performance expectations, operating standards, quality controls, and accountability across the paid media team.
• Review team capacity, account assignments, campaign performance, and execution quality to ensure client needs are being met.
• Provide regular feedback, training, and development while addressing performance or execution gaps directly and promptly.
• Support hiring, onboarding, and continued development of paid media team members.
• Serve as the senior escalation point for complex campaign, performance, tracking, budget, and client issues.
• Lead Google Search strategy across the client portfolio, ensuring campaigns are designed to generate qualified leads and signed cases.
• Establish standards for campaign structure,