Director, Paid Media
About the role
Medidata is seeking a Director, Paid Media to drive global growth and lead our paid media strategy. Reporting to the VP, Experiential Marketing, this role will oversee paid media strategy, agency management, team leadership, and AI & marketing innovation.
Responsibilities
- Paid Media Strategy & Execution
- Develop and own the global paid media strategy aligned to pipeline and revenue goals
- Allocate and optimize annual budget across channels including paid search, display, industry publishers, and emerging platforms
- Partner with Brand Strategy, Growth Marketing, and Product Marketing teams to align campaigns with target personas, buying stages, and business priorities
- Continuously test, measure, and iterate on campaign performance to maximize ROI, CPL, CPC, and CAC efficiency
- Agency Management
- Serve as the primary point of contact for the external media agency
- Set clear performance goals, KPIs, and accountability frameworks
- Ensure campaigns are executed effectively, on time, and within budget
- Evaluate agency performance and recommend improvements or changes as needed
- Team Leadership
- Manage and develop a team of paid media and marketing professionals
- Foster a culture of accountability, experimentation, and continuous improvement
- Provide coaching, mentorship, and career development opportunities
- Establish clear processes, workflows, and performance expectations
- AI & Marketing Innovation
- Champion the use of AI tools to improve campaign performance, reporting, and decision-making
- Identify and implement AI-driven solutions to automate repetitive tasks (e.g., reporting, creative testing, etc.)
- Train and enable the team to effectively use AI in daily workflows to increase speed, efficiency, and output quality
- Analytics & Reporting
- Define and track KPIs including CAC, CPL, and pipeline contribution
- Build and maintain dashboards to provide visibility into performance and insights
- Translate data into actionable recommendations for leadership and cross-functional teams
- Partner with Performance Marketing to ensure accurate attribution and funnel measurement
Qualifications
- 10–12 years of experience in paid media, preferably in B2B SaaS
- Proven experience managing seven-figure media budgets and delivering measurable ROI
- Strong experience managing agencies and cross-functional stakeholders
- Demonstrated success leading and developing high-performing teams
- Deep expertise in platforms such as Google Ads, LinkedIn Ads, and programmatic channels
- Advanced analytical skills with experience using tools like Google Analytics, BI platforms, and attribution models
- Hands-on experience using AI tools (e.g., generative AI, automation platforms, predictive analytics) in marketing workflows
- Strong understanding of how AI can improve campaign optimization, content generation, and operational efficiency
- Comfortable with experimentation and adopting new technologies
- Strategic thinker with a strong bias toward execution
- Data-driven decision-maker with a test-and-learn mindset
- Strong communicator and collaborator
- Naturally curious and proactive about emerging trends, especially in AI
- Highly organized with the ability to manage multiple priorities
- High-impact leader with ability to build and inspire team
- Pipeline and revenue contribution from paid media
- Cost efficiency (CAC, CPL, CPC)
- Team productivity and performance
- Campaign velocity improvements
- Effective adoption and impact of AI-driven workflows
- Agency performance and accountability
Benefits
The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position located in New York is $157,500-$210,000.
Pay
The total expected compensation range will be between $157500 and $180000, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.
Equal Employment Opportunity
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Medidata are based on merit, qualifications and abilities. Medidata is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age, disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. Medidata will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.