Director, Paid Media

About the role

The Director of Paid Media leads our paid media function end to end. Today you lead an in-house team of eight media executors supporting our full suite of paid channels, and you are accountable for the performance generated through paid digital across the EverPro portfolio.

Responsibilities

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts.
• Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion.
• Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.
• Channel Leadership: Fluent — strategically and hands-on — across the modern paid landscape, with a heavy index on: Paid search (Google, Bing, and app/store search where relevant), Paid social (Meta, LinkedIn, Reddit), Programmatic and display, Emerging and experimental channels — TikTok, ChatGPT / LLM-based ad placements, and the next wave before it becomes table stakes.
• Team Leadership & the Hybrid Operating Model: Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results. Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands.
• AI-Native Operating Model: Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity. Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice.
• Performance, Budget & Measurement: Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth. Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence. Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next.
• Cross-Functional Partnership: Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

Requirements

• 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams.
• A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them.
• Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels.
• Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it.
• AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you.
• A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model.
• Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

Preferred Experience

• In SMB-focused SaaS, subscription, or app-based businesses.
• Familiarity with the home, field, or professional services verticals.
• Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment.
• Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting).