Director, Paid Media

About the company

VaynerMedia is a global integrated creative and media agency built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009 by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

About the role

The Media Director, Buying will be tasked with high-level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning, and analytics professionals working across one or more clients. Directors work closely with clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. This position is currently designated as hybrid and is subject to the company's workplace attendance and in-office work requirements.

Responsibilities

• Oversee a team of media buyers/planners providing leadership, mentorship, vision, and technical expertise, including regular meetings to provide feedback, guidance, and discuss challenges or successes.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead thoughtfully, maintaining high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, setting both internal and external expectations for daily business execution.
• Manage up to senior leadership, communicating crucial aspects of a client's business and keeping them abreast of pertinent developments and urgent client needs.
• Proactively bring new and emerging opportunities to clients, pushing the envelope of media excellence.
• Forge and maintain relationships with clients for the well-being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports, fostering a positive work environment.

Requirements

• A minimum of 6+ years of industry experience with a proven track record of executing sophisticated, large-scale digital media programs that drove tangible business outcomes.
• Proven track record of large-scale media buying proficiency across major paid social, SEM, and other biddable platforms, with an emphasis on paid social.
• Fluency with analytics, attribution, and measurement systems.
• Ability to lead by example in attention to detail, work ethic, empathy, and internal/external professionalism.
• Passion for today's digital and mobile consumer, with a drive to develop brand-specific strategies and seek out innovative partners/platforms for new opportunities.
• Demonstrated ability to navigate a portfolio of brands within a larger conglomerate or business group, understanding unique company architectures to build and strengthen stakeholder relationships.
• Well-versed in media with the ability to utilize resources (syndicated, proprietary, analyst data) to guide clients' marketing goals in their respective markets.
• Commitment to understanding and adopting new techniques and technologies relevant to clients' media strategies.

Benefits

• Employer-sponsored 401k with match
• Medical, dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and wellness benefits

Pay

Base Salary $125,000—$155,000 USD