Director, Paid Media

Position Summary

Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and network systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States. For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission is to integrate cutting‑edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better. As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference.

Responsibilities

• Overall Responsibilities: Lead the Paid Media team, driving strategy, planning, measurement, and reporting. Develop a holistic paid‑media strategy across National, Retail, and Performance Media to maximize sales nationally, at strategic retail partners, and at Samsung.com. Collaborate with Executive Leadership, Integrated Marketing, Product Marketing, Global Marketing and other stakeholders. Leverage advanced measurement tools, including Marketing Mix Modeling (MMM), Multi‑Touch Attribution (MTA), and media analytics to maximize incremental ROAS and optimize media in real time. (Travel: 5% travel expected to support retail partners, agencies, and cross‑functional teams.)
• National Media Responsibilities:
  • Media Strategy and Planning: Develop and oversee fully integrated national paid‑media strategies aligned with business objectives, national sales goals, and brand‑health goals; identify and reach target audiences using first‑party and partner data; test innovative approaches and oversee budget allocation across channels.
  • Channel Management: Oversee campaigns across Linear, CTV/OTT, OLV, Display (Programmatic and Direct), DOOH, Social, Search, and Retail Media (e.g., Amazon Ads, Walmart Connect, Best Buy Ads). Stay current on emerging channels such as AI‑driven media buying, retail media networks, and influencer/creator media.
  • Campaign Planning & Optimization: Plan and execute national paid‑media campaigns, ensure timely delivery and brand‑guideline compliance, optimize based on performance data, and conduct in‑market tests to identify the most effective elements.
• Retail Media Responsibilities:
  • Develop a comprehensive retail‑media strategy that aligns with national and performance media.
  • Integrate retail media into holistic media planning and recommend budget allocations to maximize national sales while growing all retailer accounts.
  • Synchronize retail‑media efforts with in‑store marketing to create a seamless shopping experience.
  • Provide account‑specific strategic and executional guidance to each retailer’s marketing team to maximize profitable sales.
• Performance Media Responsibilities:
  • Develop strategies to maximize qualified traffic and sales on Samsung.com.
  • Oversee campaigns across Paid Search (SEM, PMax, PLA, etc.), Social, Display, and affiliate marketing.
  • Leverage advanced data capabilities to target high‑propensity audiences and maximize conversion.
  • Continuously test creative, bidding, and audience strategies to improve efficiency and ROAS, collaborating with E‑comm and Corporate Marketing on performance targets.
• Media Analytics & Measurement Responsibilities:
  • Regularly report key paid‑media performance metrics to division leadership and cross‑functional stakeholders.
  • Collaborate on advanced analytics such as MMM and MTA, using insights to inform investment decisions and real‑time optimization.
  • Work with the e‑comm team to report performance‑marketing results and recommend optimizations.
• General Responsibilities:
  • Create, manage, and optimize media budgets, allocating spend across national, retail, and performance marketing to maximize sales.
  • Build and manage relationships with the lead media agency and external vendors, evaluating them on expertise, performance, and cost‑effectiveness.
  • Establish KPIs aligned to business objectives and continuously measure campaign performance.
  • Oversee MMM, MTA, and advanced analytics tools to track performance, inform budget decisions, and report to the business.
  • Monitor and analyze competitors’ strategies to ensure plans cut through in the market.
  • Follow internal practices for finance, regulatory compliance, data security, and privacy.
  • Mitigate risks associated with ad fraud, brand safety, and data privacy.

Qualifications

• Minimum Qualifications:
  • 12+ years of related experience with a Bachelor’s degree, or 10 years with an advanced (Master’s/PhD) degree.
  • Expertise in media management and campaign management.
  • Experience leading and leveraging advanced modeling techniques such as MMM and MTA.
  • Strong communication skills and proficiency in Microsoft Office tools.
  • Data‑driven approach to decision‑making.
• Preferred Qualifications:
  • Experience in consumer electronics, durable goods, or technology hardware categories.
  • Proven track record managing complex, multi‑agency relationships and enterprise‑level media budgets.
  • Hands‑on proficiency with platforms such as DV360, CM360, The Trade Desk, Amazon DSP, and