Director, Paid Media

About the role

The Director, Paid Media role at Databricks is responsible for leading the global media planning function, defining how paid media supports brand awareness, demand generation, and pipeline growth across the full funnel. This role partners closely with various departments including Corporate Brand, Product Marketing, Integrated Campaigns, Field Marketing, Analytics, and external agencies.

Responsibilities

• Guide the development of cross-channel media strategies that deliver measurable year-over-year increases in brand awareness, target account engagement, and pipeline contribution across integrated campaigns and priority product areas.
• Create and scale a high-performing global media strategy organization by hiring and developing top talent, increasing talent density, scalability, and strategic output over time.
• Establish and scale global media planning frameworks, processes, and best practices that improve consistency and efficiency across regions and campaigns, reducing planning cycle times and increasing adoption of standard methodologies.
• Align media investment strategy and budget allocation to business goals so that a greater share of spend is directed toward the highest-impact audiences, channels, and programs, improving return on media investment and pipeline efficiency.
• Ensure media strategies are grounded in strong audience insights and aligned to key practitioner and executive personas, increasing reach, penetration, and engagement within priority accounts.
• Implement consistent global measurement frameworks and executive-ready reporting in partnership with Analytics, improving visibility into media’s contribution to pipeline and revenue and enabling faster optimization cycles.
• Model and reinforce Databricks' culture principles while staying ahead of evolving media trends and best practices through a structured test-and-learn agenda, resulting in a collaborative, high-performance team and continuous improvements in overall media effectiveness.

Requirements

• 10+ years of experience in media strategy, digital marketing, or integrated marketing in a B2B environment within SaaS or enterprise technology.
• Proven experience leading global media planning efforts across multiple channels and funnel stages, with demonstrated impact on pipeline, engagement, or revenue metrics.
• Demonstrated experience hiring, developing, and managing teams of individual contributors, including early and mid-career talent, with a track record of building high-performing teams.
• Strong understanding of full-funnel marketing measurement, including brand, demand, pipeline, and revenue metrics.
• Ability to set clear objectives, prioritize effectively, and empower teams to deliver results with autonomy.
• Strong collaboration and influencing skills, with experience driving alignment across matrixed organizations.
• Excellent analytical skills with the ability to translate complex data into clear strategic recommendations that drive business decisions.
• Familiarity with modern media platforms, AdTech, and measurement tools.

Qualifications

While not all qualifications may be required, the following are preferred:

• Experience in SaaS or enterprise technology industry.
• Leadership experience in a similar role.
• Experience with data-driven decision-making and analytics.
• Experience with project management and stakeholder management.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects simultaneously.
• Strong organizational and time management skills.

Benefits

At Databricks, we offer a comprehensive benefits package including health insurance, retirement plans, and paid time off. For more information about the specific benefits available in your location, please visit our benefits page.

Pay

The pay range for this role is transparent and varies by location. For more information, please visit our pay range page.

Schedule

This role offers a flexible schedule to accommodate the needs of the employee and the business.