Director, Paid Media

Roles and Responsibilities

• Successfully build, grow and “own” client relationships.
• Understand clients’ businesses and needs and help them achieve their objectives, building a strong relationship and ultimately growing the business.
• Lead strategic and tactical planning activities.
• Develop, implement, and maintain media plans that deliver against client objectives and strategies.
• Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes.
• Manage and be accountable for client budgets and timelines, oversee reports and client billing.
• Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client.
• Keep abreast of media and industry trends that impact your client’s business.
• Manage and develop a team of direct reports.
• Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person’s skills, while motivating their interests and challenging them.
• Train direct reports in media and marketing disciplines as well as in the specifics of the client’s business and industry.
• Work closely with team to set brand strategies and develop media plans.
• Accurately, objectively, and constructively evaluate performance of direct reports.
• Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members.
• Foster an environment which encourages intelligent risk taking, innovation, and creativity.
• Exhibit ambition by driving agency thought leadership and new business.
• Participate in new business pitches.
• Partner with Media and Finance operations as it relates to media billing.
• Assist VP with media operations process and compliance of team members.

Qualifications

• 8+ years of paid media experience with strong client and team leadership qualities.
• Experience planning and buying across online and offline media channels.
• Strong analytical skills and understanding of KPI’s and attribution.
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers.
• Experience working with media management tools (e.g. Mediaocean).

Pay

Salary range: $100,000 - $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.